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      Celtra

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      Celtra reviews

      It’s a No From Me Dawg - Individual Contributor Celtra Employee Review

      1.0
      15 May 2024
      Individual contributor
      Recommend
      CEO approval
      Business outlook

      Pros

      ICs are generally hardworking and collaborations; nice and smart people. Good place for people to work who are content in an anxious work environment with little to no direction, and if money is no object.

      Cons

      Lack of career progression, compensation, leadership inadequacy, manager ineptitude - I don’t mean this review to be generically negative, but instead to give potential employment seekers fair warning about working here. Having been away from the company for some time and in new opportunities, my opinion of this company has become more concrete. This is your basic aspirational tech company that was acquired by some basic venture capital firm, and the problems are seemingly common for these failing post-startup endeavors, both as a company and at an individual contributor level. I think since I’ve left they’ve gone through even more mass layoffs, and the total lack of empathy that permeates throughout the VC-backed tech environment here is quite deplorable. I could not recommend avoiding this company enough. You will not only become stagnant in your career, but possibly even be put back in your career. You will however learn skills about managing a portfolio with limited value to sell, constantly playing defence against competitors, as well as learning names quickly as a result of consistent leadership turnover. Your experience may be different, but every department does seem to be plagued by the same issues of a company that won’t exist in 5 years. Best of luck to everyone who is still working there.

      avatar
      Celtra Response
      2y
      Thank you for your feedback! Although like many technology companies, we did reduce our headcount in the last few years, our average employee tenure remains well above SaaS industry standards with many employees staying with the company for several years. We feel this is a reflection of our positive culture where team members share a passion for creativity, making our customers successful, and collaborating with one another. As part of our hiring process, we try to align new hire expectations with the needs of the role, and we feel this collaboration is a two-way street where hopefully employees find fulfillment while meeting our business needs. If that was not your experience, we hope you have found a company which better meets your skills and professional aspirations. Over the last 5 years, we’ve been playing an active role in creating the Creative Automation market and a first of its kind software platform to meet the needs of designers, marketers, and digital media players. We’ve made a lot of progress with a number of strong indicators, one of those being the partnership we formed with Symphony Technology Group just over two years ago. While progress has been predominantly positive, and creating this type of space and technology is overwhelmingly exciting, it doesn’t come without its challenges, foreseen or not. We completely understand the bi-product of solving these types of challenges creates an environment that isn’t for everyone. We feel that the opportunity to solve this challenge while working with the smart, collaborative, hard working team that we’ve assembled is what makes us excited to come to work each day. As an organization, we strive to conduct our work, business, and treatment of one another with the utmost respect, empathy, and sincerity. Again, thank you for your feedback!

      Explore other reviews about Celtra

      5.0
      27 Feb 2025
      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      Founder led company who tries to do right by their employees, investors, partners and customers in a competitive ad-tech industry. They had the foresight and passion to lead people to make a revolutionary product at a revolutionary time in the industry. And now they are doing the same again. It can be challenging but they are the same people. Some of these comments about the new product seem critical, and there is some truth to them, but they tend to also ignore the other truths: making a new product is not linear. There's a curve. Sometimes the bend happens earlier, and others later. Right now the new product is buttery smooth and enjoyable to use. And it's getting better! I can feel the bend.

      Cons

      Founders are real people. They are not Consultants. They are not cookie cutter MBAs. This is not a company where change management happens from disconnected consultants who are paid to be change agents. Instead they invest in us, people with shared motivations and feelings, to be that change. Can it be messy? Yes. Will you need to be the best version of yourself? Yes. Will you become that person? I sure hope so.

      2.0
      1 July 2026
      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      However terrible my experience was, I still feel grateful for the experience. The company’s training was very helpful and informative about digital marketing and advertising. Exposure to different platforms and use of different technologies, equipments, and systems was worthing you won’t get elsewhere.

      Cons

      Disorganized, discrimination, and management lacking foresight. Less experienced or younger employees were outright disrespected and even bullied by senior employees, also by management! While new employees work hard, often working overtime, and long hours, seniors often come late to work and even leave early. The weight of our workload and responsibilities get heavier because of them! And though we wanted to complain, we can’t even get to do that because we get threatened and bullied, and management as well as HR ignores us blatantly!! Management treats us as expendable so they don’t actually care!!

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