- Most new hires are coming from either VMware or Dell, especially at the leadership level
- Legacy Dynatrace management (the people who know how to actually sell the product) are slowly being pushed out and culture is not what it once was
- As a result, front line leaders are now panicking and putting more pressure on their reps
- Very weak marketing, in the top right of the quadrant yet most prospects have never heard of Dynatrace
- Focusing more on the channel but the partner sales team has zero direction or strategy