Pros
Autonomy. EDJ's structure allows a person to work as an individual, as long as money is being made. Branch managers are located in the home office and no one is forcing me in the office or making me stay until a certain time. Also, EDJ does a really good job of offering investments they feel are most appropriate and cost-effective for retail investors in the long-run. Investors are truly thought of first.
Cons
If being an advisor is not your final calling, then you'd have to relocate to St. Louis to seek growth within the firm (which is probably likely for most broker-dealers). Also, EDJ disguises itself as a firm that's "solely" focused on "helping" people reach financial goals in a warm and fuzzy way. Mostly, that's true, but the "bottom-line" is what it's about when it's all said and done and you will be out the door now matter how many accounts you open per month.