Steer Clear of this Trainwreck... - Marketing Director Everything Kitchens Employee Review

The owner/CEO, Emily. Poor Communication Lack of business structure Lack of foresight and planning for the future Too much fly-by- the-seat-of-your-pants thinking Too much emphasis on one brand over all others Too much emphasis on price and manufacturer sales, not enough emphasis on creating brand value and telling a brand story to relate to potential consumers Not enough thought given to what makes a brand last, what provides long-term success Everything happens in the short term here - there's no long-term thinking The only coherent strategy is sell more Kitchenaid - this is not a sustainable business model