Pros
Strong origin story and a CEO with genuine vision. Real flexibility in where and how you work. Being inside a company pushing hard on AI adoption is a legitimate career advantage; there's room to experiment at the frontier. Day-to-day environment is pleasant, with solid in-office perks like provided lunches and snacks. If you're proactive, there's space to define your own scope and shape your work.
Cons
Meeting culture was bloated across the company. It was common to have several leaders in a room and leave without a clear decision or owner, which stalled capable people who were ready to execute. A subset of senior leaders had spent most of their careers at Geotab and didn't seem to carry strong external benchmarks for what good looked like in their function. The People function was a specific weak spot. Programs and initiatives felt like activity for its own sake: frameworks, campaigns, and engagement efforts that didn't seem to translate into changes employees actually felt. Performance and talent processes leaned heavily on optics over substance. Raising substantive concerns through HR channels rarely led to action, and the function appeared to reward performative positivity over real business impact.