Disappointing leadership - Sales Hootsuite Employee Review

2.0
7 June 2019
Recommend
CEO approval
Business outlook

Pros

Amazing caliber of worker bees. Everyone tries hard to make the company successful. Lots of resources to help salespeople be successful.

Cons

The CEO is so hell bent on getting his exit that after the unsuccessful attempt to sell the company for a price he felt it was worth, they continued hiring like mad just before leading up to a major layoff. What kind of company keeps hiring at full tilt only to lay off people a few weeks down the road? And just so that they can pretty up the balance sheet and make it look more attractive to buyers? Let's just say there's a reason why so many amazing leaders have left over the last year and why turnover is so high on the sales side. You only have to look at how the company has failed to develop the most basic product enhancements or how they handled the recent "re-org" where they laid off more than 100 experienced people. It's shameful. Poor leadership. I think the leadership continues to make it clear they don't really care very much about their employees -just their exit. Maybe that's why there's so little loyalty, and such a high turnover. And what's the CEO's approval rating? 62% ...yeah, that sounds about right.

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Cons

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2.0
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Pros

- Strong brand awareness in social media management - Good people on many teams - Flexible remote work environment - Opportunity to learn in a fast-moving company

Cons

- The Talkwalker merger never seemed to have a clear plan for how the two companies would actually work together. Even more than a year later, there still was not a simple or consistent story about the combined company, products, or customer value. - Leadership often seemed more focused on social media and public visibility than on running the company and improving execution internally. - A lot of the marketing leadership team came from agency backgrounds and did not seem to have much real SaaS operating experience, especially around product marketing, lifecycle marketing, or long-term growth strategy. - Many employees were afraid to speak up when they saw problems with a process or strategy. There was not always a culture where people felt safe challenging bad decisions. - Teams across Product, Marketing, Sales, and Leadership often did not seem aligned, which led to confusion, shifting priorities, and slow execution. - There were many smart and hardworking people at the company, but constant changes and unclear direction made it hard to move quickly or build momentum.

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