Pros
PlattForm is a good stepping stone for people just getting into the advertising business. You are given the chance to get your feet wet and cut your teeth on many applications and situtations that you have read about and exercised in your college advertising courses. The majority of the people there are fresh out of college, so socializing and making friends is easy.
Cons
For the work that is put into the job, you will not see as much financial compensation for your effort as you would hope to see. When something is not done correctly, blame is a frequent hot potato that is passed along from person to person. Clients are constantly trying to whittle down the amount of time and money it will take to complete projects down to near unreasonable levels.