Pros
Very good at self promotion -- as reflected on their site and steady use of social media and consistent posting on content. The creative staff are good overall with a few stand outs in the areas of brand design and group creative leadership. The "transformation" content creates a gravitation to the brand and is a valuable asset. The staff is full of smart, nice people.
Cons
Unfortunately, the company is a turnstile of turnover. Constant recruiting for new "bodies" to do the fast-paced, grinding work pace required by management pressure placed on healthy profit margins. The mid-to lower level staff pay the price with little let-up in the grind, or a "letting go" of them -- sometimes in multiples -- when the cyclical project workload inevitably ebbs. Also, a revolving door of creative mid-mangers or directors that are swept into the shiny, well-groomed, environment only to be let go 6 mos - 16 mos later. Instead of developing employees, a trade in for a new model is the approach. Woefully behind in digital capability. Most of the digital capability is purchased via freelancers and/or outside partner firms -- not grown within. Oddly, non-transformational for company that creates and executes brand transformation.
