Pros
They make the rest of the industry look good by being so bad
Cons
They are the classic private equity model where profit and scale are the primary objectives, whilst doing their best to pull the wool over the eyes of employees and clients by claiming they are making things better. The only thing they seem to do well is marketing and manipulating staff. It is run by a group of ex Foxtons employees who all know each other but appear to lack the vision that made Foxtons successful, instead focusing mainly on lining their own pockets. At some stage, the backers will realise they are losing clients and damaging the brands they acquire. Eventually they may find they cannot recover what they invested, and many of the business owners who sold to them will likely regret doing so. It feels like a slightly more sophisticated modern day pyramid scheme.