There was no real communication at this company. On the surface, they spoke a good game — full of rhetoric and enthusiasm — but in practice, it was all talk and very little follow-through.
The culture was one of fear. Employees often joked that “everyone is afraid of the CEO, like he’s hiding in the bushes watching.” Making decisions independently was discouraged — I heard more than once that taking initiative could get you fired. That’s not leadership; that’s intimidation.
The company also lacked diversity in both people and ideas. They’re operating in a narrow niche industry that’s already showing signs of decline. Insurance companies have begun tightening policy language, making roof replacements harder to approve and far less lucrative. Considering insurance claims are a cornerstone of MLM’s business model, that’s a serious long-term risk.
In short, it was a lot of surface-level hype, but not much substance. The kind of environment where control and image mattered more than trust, growth, or sustainability
