Pros
Good products with potential in the right market conditions Some supportive colleagues at an individual level
Cons
Very limited onboarding/training (approx. 2 weeks) before full performance expectations were applied Unrealistic SDR targets for a new market (c.20 meetings per month expected almost immediately) without a gradual ramp-up period No structured approach to building pipeline (e.g. allowing time for multi-touch outreach, trust-building, and market education) Strong focus on activity metrics without a clearly defined short- or long-term go-to-market strategy for the UK High turnover within a short timeframe: multiple SDRs hired at the same time were let go within weeks (UK and international), primarily due to not meeting aggressive early targets Overall approach to UK expansion felt reactive and disjointed rather than strategically planned