3.0
4 Feb 2016
Anonymous employee
Current employee
Recommend
CEO approval
Business outlook
Pros
Aggressive, socially conscious start-up with the aim of obsoleting cigarettes as its mission, and backed up by a mindset of innovation. Dedicated team of highly qualified people in the business, both in the US and internationally.
Cons
Harsh marketplace, due to an unregulated industry, over-saturation of products, and a lack of credibility with consumers - therefore a tough business to be in. Little transparency or direction from upper management. A lot of work is expected, with little to no priority given to career progression, renumeration in terms of bonus, or retention.