Pros
All on the ground team members have heart. You will not see commitment like this to a group effort anywhere else. The mission is the one positive string throughout your day to day.
Cons
The CEO is unpredictable. You will have few days of confidence in your work as it is never good enough. The commitment to a group effort is commendable but it is rooted on fear tactics by the C suite. Do not dare provide constructive feedback or voice your concerns as you will be blamed as the problem based on the reaction. Positive feedback is incentivized with money through anonymous forms. The personality testing and continual references in communication style is toxic. This is not a family, it is a business and leadership is not capable of building a strong culturally sound team. If you leave you will be cut off without a single goodbye or well wish from management.