Pros
People, product, values, market leader and leadership team. The company has amazing employees and leadership who really care about not only results but the people. Product is rock solid and customers appreciate it. Clear leader in space, customers realize how serious OwnBackup is with data security and this is documented. This makes security reviews much easier. Leadership team is caring, approachable, transparent and invests in the culture in "over the top" ways. Whether it is swag or events everything is always 1st rate.
Cons
Company took on a lot this year, at times it was overwhelming.