Pros
Our team loves to host guests, and we bring our best professional and personal selves on a daily basis. Precept has many tasting rooms, and they give a lot of freedom to the managers to curate the house rules and general atmosphere. This is helpful since every space reflects the staff and their intentions, and I’ve only had good experiences.
Cons
Precept HQ is often unaware of the market and locales where there tasting rooms operate. When launching new branding ideas or change in strategy, they should lean more on their local teams to make decisions. Wine is no longer an experience limited for a narrow audience. Curating unique experiences for diverse audiences pays off, and planning cruises for the 0.5% will do nothing but shrink the scope of business. Remember that businesses with family names in this enlightened era tend to point towards new generations viewing ‘NAME’ family wines as being narcissistic. Battle Creek in Portland is a great example of what can flourish when the team is trusted and empowered - thank you for sharing your programming with other tasting rooms to help us form new structure and vibes!