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Prime Publishing

Is this your company?

This is a predatory company--to both the employees and the consumers - Anonymous employee Prime Publishing Employee Review

1.0
20 Mar 2018
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The people who work here are great. The editorial room is full of intelligent, funny people who are friendly and welcoming. Also, the pay is pretty good compared to comparable editorial positions, though I will add the caveat that the work is not traditional editorial work. If you want SEO experience, then you might get lucky and receive it. (I was not so lucky.)

Cons

This company preys on new college grads looking for a first job. It advertises the job title of "Editor" but I never did any editorial work at Prime. My job at Prime was to build newsletters and do email marketing, which I had no interest in, and I would not have applied for the job if I had known that's what I would be doing. The job description and the interviews are highly misleading--the company boasts that they produce high quality content, and I started the job excited at the chance to blog about recipes and crafts. But the content on this company's websites are just links to other sites. There's minimal original content on those sites. It's basically a knock-off Pinterest. I applied to this job because I wanted editorial experience, and I did not receive any. It was an embarrassment going to interviews after I left this job because I had to admit that I worked as an editor for a year and gained no experience. During interviews with HR reps at other companies, they actually questioned the business model used at Prime; they simply could not understand how Prime made any money, or why I worked as an editor when there was no editorial work to be done. The hours are long. While the CEO, Stuart, claims that his 8 hour workday (plus 1 hour lunch) is normal, he doesn't seem to realize that there simply is not enough work to do in that workday. The one hour lunch is unpaid, mandatory, and too long--especially given that this company does not have a real break room. There is a lunch room with a small table that seats about 8-10 people. They did expand their offices to another floor of the building and claimed that employees are free to use that break room, but often those spaces are used to film videos for the sites. Most employees eat lunch at their desk because there is simply nowhere else to go. By law, an employer is required to provide a paid lunch if employees are forced to eat at their desks and are not provided with an adequate lunch room. Stuart does not offer a paid lunch, perhaps because he "technically" has a lunch room--that is not big enough for the full office. Spending nine hours a day at this place is draining. Prime has an open office plan, which is becoming the norms these days, but it is cramped. My desk was maybe three feet long, and if I scooted my chair too far back, I would hit the person behind me. If you wanted to get up from your desk, you had to climb over the rows of people between you and the aisle. It's a claustrophobic place to work because it feels like someone is always behind you. On one occasion, the acting HR rep started walking up and down the aisles of desks for no reason, staring at everyone's screens. It was uncomfortable, and I have not experienced anything like it at another workplace since. As for the HR department, it consists only of that one employee. Stuart is correct in that a company as small as his doesn't always employee a full HR department. But Prime would improve by having an HR presence, since one year for Halloween, Stuart came to work dressed as a pimp. It's important to note that the vast majority of the editorial department (which is the majority of the employees there) are women. The work at this job is monotonous and draining. While you can gain some valuable SEO experience if you're put on the right team, for the most part the weeks at this job are more of the same. I consistently finished all of my work by Thursday, which left me coming into work on a Friday for 9 hours (plus my 1 hour commute) just to do absolutely nothing. I asked for additional work on several occasions, and sometimes it was granted, but there simply was nothing to do. I've heard that this has recently changed and that Prime is restructuring its editorial department. This restructuring has a lot to do with the recent layoffs in the department, both this year and last. Editors are being laid off without warning here. Stuart claims that his turnover rate is low for a digital media company, but it's definitely higher than other workplaces I've been at; sometimes three or four people would leave over the course of a month. I've seen several assistant managers leave all at once. For an office that small, there's an alarming amount of turnover. This is not a place that encourages achievement. Every performance review I had with Stuart was a joke. I was asked to fill out a Word document of short-answer questions, and then when I went to the actual review, Stuart barely mentioned my job performance at all. Instead he talked to me about whatever he wanted to talk about, including asking me where I lived. When I tried to ask what I could do to improve my performance, I was told that I was already doing a great job and to just keep it up. If Stuart is aware that his employees are unhappy or are not a good fit for the company, then he simply does not care. The managers are better, but they can only do so much under Stuart. All of the above issues aside, which are all own subjective experience, the actual websites you work on at this company are not great. The websites and newsletters prey on their intended audience, which is people who are interested in cooking and crafting. Often the target audience is older women. The ads on the site and the newsletters are offensive, and the actual site is difficult to navigate. There are a handful of sites that are actually helpful to the users--the rest only exist to generate clicks. It's hard to work at this company and feel good about what you do when your job is to trick people into clicking on your newsletters. The vast majority of the job is writing clickbait. Plus, micromanagement is rampant. During my first three months as an "apprentice" I had to fill out "EOD reports" where I described everything I did that day. After I became a full-fledged "Editor" (the only position higher than "Editor" is "Assistant Manager"), I had to fill out "EOW reports" where I described what I did that week. I have never encountered that level of scrutiny at a job before or since. Every major editorial decision you wanted to make needed to be checked off by a manager. I don't believe you get any vacation days the whole first year you work there. You can eventually earn the right to work from home--after you've already worked there for two years. This job does have some nice benefits, including good pay, but most people burn out and leave before they get that far.

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Prime Publishing Response
8y
Thank you for your candid review. We hope you have found success in your future endeavors. First jobs out of college can be a challenge since it is hard to compare to other companies. We chose to just review a few items to highlight some factual errors: - We create, aggregate and review original content. Like many good publications we do link out to great content as well as create our own content. Any objective review of our content creation should include our three test kitchens, our craft studio along with in-house photography and full video production. In fact, our crochet channel on YouTube reached over 1 million minutes of views in a single month just last month, with content created in-house. As well, almost every week we have guests visiting who are expert cooks and crafters who create content in our studios. And our in-house test kitchens are supervised by a culinary expert who was a runner up on the Food Network Star show last year. Our 7.1 million subscribers and 35 million monthly site visitors who look at over 100 million articles per month speak volumes about the quality of our content and our goal to provide 5 minutes of fun in a visitors day. - Our original content must also include our CBS-TV syndicated TV show airing daily in over 100 markets nationally, along with joint ventures with one of Europe’s largest publishing company. And let’s not forget our cookbooks created in-house have been featured on QVC, are sold in bookstores nationally and are a joint venture with one of the largest book publishers. We use our data on what consumers like based on the clicks and pageviews to create award winning print cookbooks. - Our cubes are 5’ wide, not 3’ although 3’ is becoming more and more common. - Per our employee handbook vacation is earned on a pro-rata basis starting with your first month and is shown on each pay stub. - Our turnover in 2016 was 37% lower than the industry average for digital media companies. In 2017 our turnover was 62% lower than the industry average. - We did reduce our editorial staff in our Chicago office. Some changes were due to performance related issues, others were marketplace changes. As we are all aware, changes in organic and social media have allowed us to increase marketing resources/staff while decreasing editorial resources/staff. We have also shifted positions to our other offices and locations since working remotely now offers us greater skill sets irrespective of location. - We have indeed experimented with two editorial models. One model had editors working on web sites, newsletters and engagement. The other model had editors working on just one aspect. Recent college graduates who are hired with no experience go through our formal 13 week training program. After this training program we place newly hired editors on the team we feel is the best fit. We have recently migrated back to just one model where an editor handles all aspects including web sites, newsletters and engagement. - We did experience growth pains as our Chicago office grew from 1 employee to 70 in a few short years. One area that created a challenge is our original lunch room. However, we made our various conference rooms available which can hold 8 – 70 people per room for lunch. We now have a large staff break room with couches, tables, and chairs where people can eat, relax, work and even nap. We have also created another conference room adjacent to the break room to further accommodate colleagues and the need for meeting space. - Our CEO is unique in that through 2017 he personally participated in all annual reviews. As well our CEO has a colleague lunch program so that each colleague gets access to the CEO. Our CEO does not supervise the editors. The direct supervision is handled in weekly and monthly team and one-on-one meetings with an editorial manager or assistant editorial manager. - While we all wish we could be perfect, we realize we have fallen short of your expectations. Some of your feedback is helpful in our never ending desire to improve. We thank you for this opportunity and wish you well.

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