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Prime Publishing

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Prime Publishing Reviews

3.8

66% would recommend to a friend

(16 total reviews)

Stuart Hochwert

67% approve of CEO

56% positive business outlook

Prime Publishing has an employee rating of 3.8 out of 5 stars, based on 16 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Prime Publishing employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

16 reviews
1.0
20 Mar 2018
Recommend
CEO approval
Business outlook

Pros

The people who work here are great. The editorial room is full of intelligent, funny people who are friendly and welcoming. Also, the pay is pretty good compared to comparable editorial positions, though I will add the caveat that the work is not traditional editorial work. If you want SEO experience, then you might get lucky and receive it. (I was not so lucky.)

Cons

This company preys on new college grads looking for a first job. It advertises the job title of "Editor" but I never did any editorial work at Prime. My job at Prime was to build newsletters and do email marketing, which I had no interest in, and I would not have applied for the job if I had known that's what I would be doing. The job description and the interviews are highly misleading--the company boasts that they produce high quality content, and I started the job excited at the chance to blog about recipes and crafts. But the content on this company's websites are just links to other sites. There's minimal original content on those sites. It's basically a knock-off Pinterest. I applied to this job because I wanted editorial experience, and I did not receive any. It was an embarrassment going to interviews after I left this job because I had to admit that I worked as an editor for a year and gained no experience. During interviews with HR reps at other companies, they actually questioned the business model used at Prime; they simply could not understand how Prime made any money, or why I worked as an editor when there was no editorial work to be done. The hours are long. While the CEO, Stuart, claims that his 8 hour workday (plus 1 hour lunch) is normal, he doesn't seem to realize that there simply is not enough work to do in that workday. The one hour lunch is unpaid, mandatory, and too long--especially given that this company does not have a real break room. There is a lunch room with a small table that seats about 8-10 people. They did expand their offices to another floor of the building and claimed that employees are free to use that break room, but often those spaces are used to film videos for the sites. Most employees eat lunch at their desk because there is simply nowhere else to go. By law, an employer is required to provide a paid lunch if employees are forced to eat at their desks and are not provided with an adequate lunch room. Stuart does not offer a paid lunch, perhaps because he "technically" has a lunch room--that is not big enough for the full office. Spending nine hours a day at this place is draining. Prime has an open office plan, which is becoming the norms these days, but it is cramped. My desk was maybe three feet long, and if I scooted my chair too far back, I would hit the person behind me. If you wanted to get up from your desk, you had to climb over the rows of people between you and the aisle. It's a claustrophobic place to work because it feels like someone is always behind you. On one occasion, the acting HR rep started walking up and down the aisles of desks for no reason, staring at everyone's screens. It was uncomfortable, and I have not experienced anything like it at another workplace since. As for the HR department, it consists only of that one employee. Stuart is correct in that a company as small as his doesn't always employee a full HR department. But Prime would improve by having an HR presence, since one year for Halloween, Stuart came to work dressed as a pimp. It's important to note that the vast majority of the editorial department (which is the majority of the employees there) are women. The work at this job is monotonous and draining. While you can gain some valuable SEO experience if you're put on the right team, for the most part the weeks at this job are more of the same. I consistently finished all of my work by Thursday, which left me coming into work on a Friday for 9 hours (plus my 1 hour commute) just to do absolutely nothing. I asked for additional work on several occasions, and sometimes it was granted, but there simply was nothing to do. I've heard that this has recently changed and that Prime is restructuring its editorial department. This restructuring has a lot to do with the recent layoffs in the department, both this year and last. Editors are being laid off without warning here. Stuart claims that his turnover rate is low for a digital media company, but it's definitely higher than other workplaces I've been at; sometimes three or four people would leave over the course of a month. I've seen several assistant managers leave all at once. For an office that small, there's an alarming amount of turnover. This is not a place that encourages achievement. Every performance review I had with Stuart was a joke. I was asked to fill out a Word document of short-answer questions, and then when I went to the actual review, Stuart barely mentioned my job performance at all. Instead he talked to me about whatever he wanted to talk about, including asking me where I lived. When I tried to ask what I could do to improve my performance, I was told that I was already doing a great job and to just keep it up. If Stuart is aware that his employees are unhappy or are not a good fit for the company, then he simply does not care. The managers are better, but they can only do so much under Stuart. All of the above issues aside, which are all own subjective experience, the actual websites you work on at this company are not great. The websites and newsletters prey on their intended audience, which is people who are interested in cooking and crafting. Often the target audience is older women. The ads on the site and the newsletters are offensive, and the actual site is difficult to navigate. There are a handful of sites that are actually helpful to the users--the rest only exist to generate clicks. It's hard to work at this company and feel good about what you do when your job is to trick people into clicking on your newsletters. The vast majority of the job is writing clickbait. Plus, micromanagement is rampant. During my first three months as an "apprentice" I had to fill out "EOD reports" where I described everything I did that day. After I became a full-fledged "Editor" (the only position higher than "Editor" is "Assistant Manager"), I had to fill out "EOW reports" where I described what I did that week. I have never encountered that level of scrutiny at a job before or since. Every major editorial decision you wanted to make needed to be checked off by a manager. I don't believe you get any vacation days the whole first year you work there. You can eventually earn the right to work from home--after you've already worked there for two years. This job does have some nice benefits, including good pay, but most people burn out and leave before they get that far.

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Prime Publishing Response
8y
Thank you for your candid review. We hope you have found success in your future endeavors. First jobs out of college can be a challenge since it is hard to compare to other companies. We chose to just review a few items to highlight some factual errors: - We create, aggregate and review original content. Like many good publications we do link out to great content as well as create our own content. Any objective review of our content creation should include our three test kitchens, our craft studio along with in-house photography and full video production. In fact, our crochet channel on YouTube reached over 1 million minutes of views in a single month just last month, with content created in-house. As well, almost every week we have guests visiting who are expert cooks and crafters who create content in our studios. And our in-house test kitchens are supervised by a culinary expert who was a runner up on the Food Network Star show last year. Our 7.1 million subscribers and 35 million monthly site visitors who look at over 100 million articles per month speak volumes about the quality of our content and our goal to provide 5 minutes of fun in a visitors day. - Our original content must also include our CBS-TV syndicated TV show airing daily in over 100 markets nationally, along with joint ventures with one of Europe’s largest publishing company. And let’s not forget our cookbooks created in-house have been featured on QVC, are sold in bookstores nationally and are a joint venture with one of the largest book publishers. We use our data on what consumers like based on the clicks and pageviews to create award winning print cookbooks. - Our cubes are 5’ wide, not 3’ although 3’ is becoming more and more common. - Per our employee handbook vacation is earned on a pro-rata basis starting with your first month and is shown on each pay stub. - Our turnover in 2016 was 37% lower than the industry average for digital media companies. In 2017 our turnover was 62% lower than the industry average. - We did reduce our editorial staff in our Chicago office. Some changes were due to performance related issues, others were marketplace changes. As we are all aware, changes in organic and social media have allowed us to increase marketing resources/staff while decreasing editorial resources/staff. We have also shifted positions to our other offices and locations since working remotely now offers us greater skill sets irrespective of location. - We have indeed experimented with two editorial models. One model had editors working on web sites, newsletters and engagement. The other model had editors working on just one aspect. Recent college graduates who are hired with no experience go through our formal 13 week training program. After this training program we place newly hired editors on the team we feel is the best fit. We have recently migrated back to just one model where an editor handles all aspects including web sites, newsletters and engagement. - We did experience growth pains as our Chicago office grew from 1 employee to 70 in a few short years. One area that created a challenge is our original lunch room. However, we made our various conference rooms available which can hold 8 – 70 people per room for lunch. We now have a large staff break room with couches, tables, and chairs where people can eat, relax, work and even nap. We have also created another conference room adjacent to the break room to further accommodate colleagues and the need for meeting space. - Our CEO is unique in that through 2017 he personally participated in all annual reviews. As well our CEO has a colleague lunch program so that each colleague gets access to the CEO. Our CEO does not supervise the editors. The direct supervision is handled in weekly and monthly team and one-on-one meetings with an editorial manager or assistant editorial manager. - While we all wish we could be perfect, we realize we have fallen short of your expectations. Some of your feedback is helpful in our never ending desire to improve. We thank you for this opportunity and wish you well.
1.0
9 Aug 2018

Avoid this company

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

-Pretty good benefits -Good training in digital best practices -Good SEO training if you get placed on the web team

Cons

-Staff is women-heavy -Office is boring/dull -Fully agree with the review calling this place predatory. Spot on. -Morale is terrible. It's safe to say probably half of the positive reviews here were written by the management. Speaking of which, managers here are often overworked and stressed out. It'll quickly become clear to anyone working here that many of the people who were promoted to management positions got there because they mastered technical skills on the web or newsletter teams - not because they have the soft skills required to lead, inspire and motivate a team. In fact, don't expect any of that here - this is basically a content farm where you're expected to churn out crazy amounts of work, week after week. Most of the managers are in their 20s, and have very little experience handling direct reports and the (oftentimes unrealistic) demands of the CEO.

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Prime Publishing Response
7y
Thank you for the fine comments about our excellent training and benefits. We recognize that former staff who get terminated for cause may not always be a perfect fit or provide an objective review. And first jobs can be a challenge. An objective review of our company would likely include a link to Linked In at https://www.linkedin.com/company/prime-publishing-llc where prospective candidates can see our 60+ staff proudly display their association with our company and where the average employee has been with our team for over 5 years. Our turnover is 68% less than the average digital media company which also says a lot about the opportunities we offer for qualified candidates. Our 7-person senior management team has on average 22 years of professional experience per manager. There are currently no senior managers in their 20’s. We do have some assistant managers in their 20’s and we think they are as capable as the CEO’s of Dell, Pinterest, Snap, Facebook and Google who all started and successfully grew their companies in their 20’s. Prime Publishing is a fast paced and demanding company which makes us similar to most other successful companies. We value creating the best content, professional career development and the balance of work and family time. We have won many industry awards for our content and fast growth. Our CEO is a frequent speaker in the media industry.
1.0
9 May 2017
Recommend
CEO approval
Business outlook

Pros

- There are lovely people who work here, and chances are you will make friends. - If you care about crafting, there are a lot of classes taught by co-workers or the occasional expert, which is fun. - If you care about free food, there's a lot of that coming out of the test kitchens.

Cons

I can't even begin to describe the psychological toll this place put on me, but I will try to break it down for you: - The hours. You are at work for 9 hours a day, with a 1 hour required lunch break. You will slowly start to see in your own life where those lost 5 hours could have gone every single week, and you will start to resent it. - The work you're producing. It's just not good. I strongly recommend you go on their corporate website and look up the sites they have listed on there. Please listen to the warning bells in your head, because I didn't listen to the ones in mine because the description of the place sounded so exciting. But you're *not* producing quality content, and that does take its toll on you. - Worst of all was the toxic work environment. It was toxic because you feel like you're crazy for being miserable there - after all, you have great co-workers and you're working as an editor - whoo! - and everyone acts relatively happy from day to day - but, the reality that the job is sort of a sham and the fact that you're not getting very good work experience AT ALL will slowly eat away at you until you have to leave. It's also hard to leave from a psychological standpoint, so good luck. - There's not really an HR department? So that's fun. - Not really much upwards mobility. Just side-shuffling.

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Prime Publishing Response
9y
Thank you for your feedback. We know first jobs out of college can be a challenge for both the employer and the employee. We both realized after 6 months that there might be a better fit for you elsewhere, and we wish you the best of luck with the non-profit you selected. You do have a very nice skill set. We do wish to make a few points: - Our company does have an 8-hour workday with one hour for lunch. This is standard for 72% of professional office environments. Factories and hourly employers do more commonly offer a 30 minute lunch, although there are mixes of both. - One great way to judge the quality of our content is by the organic ranking on search engines. Our craft properties typically rank on the top of page one. Our food properties have seen our organic rank increase by over 250% in 12 months. We are proud of our content creation process, and clearly our 50+ editors, in-house video studios, test kitchens and video/photography teams have helped us meet the consumer needs very well. Of course, 6.5 million active subscribers along with 5.7 million weekly site visitors who looked at over 15 million articles last week showcase how well we connect with our consumer. - We do not have a full-time HR person. While we have grown from 1 employee to almost 75 in just 8 years, companies don’t typically hire an HR professional until you reach 100 – 125 employees. We believe our HR technology platform by a leading vendor, the training provided by our labor law firm to our leadership team and our accounting manager do a great job in filling all HR needs. - People act relatively happy since they statistically are happy. Our turnover last 12 months is 72% lower than other digital media companies. Our 5 year turnover is 67% lower than other digital media companies! Of course, our average annual salary increase last 5 years is 11.1% compared to the industry average 2.5%. Our investment in ongoing monthly staff training, our monthly and quarterly social/fun programs and our charity commitment to make the world a better place round out some excellent aspects of our company. - All of our managers and assistant managers have been promoted from within. Our emerging leaders program is designed to identify and train current staff and train them for future management opportunities. Our track record in creating these opportunities is excellent. While there is no guarantee we can continue to grow as fast as we have in the last 8 years, our joint venture with one of the world’s largest book publishing companies announced in 2016 and our other joint venture with one of Europe’s largest media company announced a few months ago should provide wonderful future opportunities. They also speak volumes as to the real perception of our company by industry peers. Leaders typically form joint ventures only with other great companies – like Prime Publishing.
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Glassdoor has 21 Prime Publishing reviews submitted anonymously by Prime Publishing employees. Read employee reviews and ratings on Glassdoor to decide if Prime Publishing is right for you.