Pros
Ryan Smith and the executive team do an incredible job of communicating the vision of Qualtrics. The platform does has amazing potential, and everyone there knows it. You can feel it. Teams work together to succeed, and while you're there it's easy to get caught-up in the infectious hype.
Cons
Compensation is very low for the industry, especially considering the quality of employees Qualtrics wants to hold on to. Training, including on-boarding, is almost non-existent in many departments, especially sales. The general attitude is "own your own development", but the resources to do so are so scattered and outdated that even the most senior employees don't know where to find them. The products keep changing so quickly that there is very little documentation on anything besides Research Suite, and sales teams are very frequently asked to sell products that haven't actually been built yet. Turnover is extremely high, especially considering how appealing Qualtrics is as a place to work. Ironic, considering measuring employee experience as a way to drive down turnover is one of the key pillars of Qualtrics' business. Teams are generally extremely unorganized. This is often passed off as a side-effect of Qualtrics' huge growth, but it's likely a combination of how quickly the company changes directions and how high employee turnover is.