Pros
Being employed at SOCi will show you just how resilient you are - if you ever truly wanted to test your endurance and push your mental health to its limit, this is the place for you. Really, one thing SOCi does consistently well is finding top talent - you truly will be working with some of the most driven and wonderful people in the industry.
Cons
Work-life balance simply does not exist. If you are employed on the customer success side - know that you will be expected to be available via slack and zoom at all hours of the day, I often received slack messages before 5am (PST), well past 5pm and over the weekends. I was directed to work overtime on multiple occasions with no regard for what I might have planned over the weekend or in the evenings. (Also, with no additional compensation or thanks from leadership). SOCi salaries are some of the least competitive in the market, and their selling point to counteract this is their "culture" (which is nonexistent) and their benefits package - the highlight of which is their flexible PTO plan. Though they promote a flexible PTO plan and days off to protest, this is all smoke and mirrors. The example set by leadership is that to be successful and move forward, you take no days off and make yourself available 24/7. The level of burnout and exhaustion being felt from the top down (from the CCO on down to every level) is palpable and blatantly apparent on every internal call (of which there are MANY). Additionally, due to the incredibly high employee turnover rate, it's nearly impossible to take a vacation as there aren't enough employees to cover the workload if any given person is out for an extended period of time. Most employees end up working through their "vacations" , bereavement and sick days to ensure the SOCi world doesn't implode in their absence. One of the most toxic things I both witnessed and experienced in my time at SOCi was the psychological manipulation of employees by leadership. A favorite tactic was to strongly insinuate to/directly communicate to an employee that they were being considered for a promotion in an effort to get them to work far outside their job description and normal working hours; in most of these cases it was known and openly stated amongst leadership that the employee was in fact NOT being considered for a promotion at all but that it was helpful to let them think so. Finally, the other most alarming thing about SOCi is the complete lack of cohesive, effective and stream-lined internal processes. There is no project manager on staff, no project management software being utilized, and the entirety of the CS department is being run out of Google Sheets and Google Docs. It is just as chaotic as you can imagine.