Pros
Imagine working in a tech startup where you actually have a deeply kind and experienced Founder and CEO, who walks the talk of her values, sets a big and audacious vision to change the economy for healthier people and planet, attracts creative, diverse, high performers, creates a culture of psychological safety, and sets an energizing and competitive pace by rolling up her sleeves to get the work done. Oh, and actually runs a disciplined business that grew 87% during a pandemic while many were getting crushed.
Sound too good to be true? It would have for me as well until I met the Founder and CEO, Annalea Krebs, and the rest of the Social Nature team.
Over the past twenty years, I have worked in five industries and supported hundreds of organizations as an employee, entrepreneur, service provider and leadership coach who specializes in supporting high performers. I joined Social Nature in a Business Development capacity after seeing the potential for this company to solve a really important problem in the CPG natural products space, with a creative multichannel approach, while also introducing hundreds of thousands of consumers to healthier lifestyles.
I have also witnessed a lot of leaders in my day, and very few have the natural abilities of Annalea Krebs, the Founder and CEO of Social Nature. By extension, the leadership team she’s attracted also stands out in their balanced approach. Most successful leaders either are great at vision, or great at managing and execution - it's rare to find both in one person, let alone multiple people on one team who are also just great human beings.
Social Nature should be a case study for every business school to demonstrate what the modern startup could look like. And to top it off, it’s rare to find a mission-based company operating at this level.
Cons
If you are not a self-starter, used to startup uncertainty, or understand the constant flexibility and hard work required in creating something new to solve some really big market challenges, it's probably not a great fit.
It requires super smart people with an unbalanced amount of audacious dedication and great attitudes to make startups work. This is how great things get built.
If you are interested in taking on Goliath and creating a smarter way for consumers to shop through innovative tech, connect with innovative better-for-you-brands, and change the world - then this is an awesome opportunity to have a ride with a startup that has a good chance of making a dent in the universe - or at least the natural products industry.
