Outbound Field Sales - Toronto - Outbound Sales Softchoice Employee Review

4.0
4 July 2016
Recommend
CEO approval
Business outlook

Pros

Softchoice is an advanced social culture that breeds performance thru a positive association of hard work and relentless enthusiasm - It Looks and feels like family - and there is plenty of room for promotion & advancement and examples abound. Office has a buzz - it's alive there. There are many soft perks as well; and the office itself was awesome even before you factor in you can bring your dog to work. Management gives employees information regularly to stay invested. Plenty of Social activities and Workplace relationships abound. The culture matters - when you see people whom have left Softchoice at other employers they don't often look or act the same nor are they nearly as effective. Sales are well supported with advanced analytics and marketing. Softchoice is likely the best awareness engine I have ever seen.

Cons

Softchoice has flaws - but a few are symptomatic to the industry as opposed to Softchoice as a whole. a) They are notorious for paying under market - but in fairness the companies that overpay and attract Ex Softchoice staff often aren't able to give the same stability and those people leave quickly. b) Management can be impatient especially over services and consultancy - where SLT seems to rush the process that can't be rushed. Or at times they commoditize high value programs for the sake of awareness - again very common. c) Management has bet heavily on TSD sales teams - but these teams while they do have a place as they are less expensive to operate - just don't sit well with clients and some further rebalancing could be done to ensure the right clients are in the right sales model. most of the industry is also struggling with same issue. d) The performance culture can at times distort work life balance. Not unique to Softchoice either.

Explore other reviews about Softchoice

5.0
28 May 2026
Recommend
CEO approval
Business outlook

Pros

Great company culture and great place to work.

Cons

None that I can think of.

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Softchoice Response
1mo
Thanks for your review and for recognizing our excellent culture! We're thrilled you've had a positive experience on our team.
1.0
26 June 2026
Recommend
CEO approval
Business outlook

Pros

Remote work Recently acquired by WWT

Cons

What they tell you the role is definitely is NOT what it is. How they deceive you into taking this role is unethical. They promise you inbound and warm leads and claim to be the preferred AWS Partner but AWS doesn't want to deal with us at all because we don't have the technical staff qualified to support their customers. When we acquire AWS customers they wind up having a bad experience and Softchoice has a really bad reputation internally at AWS. They target ex AWS employees because they are already certified & they already have contacts. Meanwhile all the managers are not even certified, which means they don't know the content and can't talk with AWS Leaders effectively. There's favoritism so some people are forced to call nonstop and send emails but the people with sales don't do that. To cover it up, they just started having those people make calls but several months of records tell a different story. Management is extremely inexperienced and underpaid so they have side businessss and podcasts.

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