Good for Dog Lovers - Anonymous employee Softchoice Employee Review

2.0
23 Apr 2018
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

If you are a dog owner, you can bring your dog to work. If you are teenage-like with very little in your brain besides sales, you might have some fun.

Cons

Very raw and immature environment. Employees don't make a real effort to get to know a new person and make them feel valued, and the fact that many people in Canada report to managers and directors in the US is a real drag. The US has a very different corporate culture. People there don't care about getting to know their direct reports and appreciate them in a holistic manner, both as employees of the company and as individuals, with talents outside works, etc. Softchoice doesn't care. If you're not a sales person who doesn't know anything else but tech and money, don't bother applying to work at Softchoice. And the location and building in Toronto suck.

Explore other reviews about Softchoice

5.0
28 May 2026
Recommend
CEO approval
Business outlook

Pros

Great company culture and great place to work.

Cons

None that I can think of.

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Softchoice Response
1mo
Thanks for your review and for recognizing our excellent culture! We're thrilled you've had a positive experience on our team.
1.0
26 June 2026
Recommend
CEO approval
Business outlook

Pros

Remote work Recently acquired by WWT

Cons

What they tell you the role is definitely is NOT what it is. How they deceive you into taking this role is unethical. They promise you inbound and warm leads and claim to be the preferred AWS Partner but AWS doesn't want to deal with us at all because we don't have the technical staff qualified to support their customers. When we acquire AWS customers they wind up having a bad experience and Softchoice has a really bad reputation internally at AWS. They target ex AWS employees because they are already certified & they already have contacts. Meanwhile all the managers are not even certified, which means they don't know the content and can't talk with AWS Leaders effectively. There's favoritism so some people are forced to call nonstop and send emails but the people with sales don't do that. To cover it up, they just started having those people make calls but several months of records tell a different story. Management is extremely inexperienced and underpaid so they have side businessss and podcasts.

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