Great Start to a Tech Sales Career - 3 years here tops - TAE Softchoice Employee Review

2.0
31 Jan 2022
Recommend
CEO approval
Business outlook

Pros

Company supports each other and if you are disciplined enough you can manage to figure out and build relationships internally with many people around the company that will help you understand more around the vendors and technologies that are being resold at Softchoice. You will learn so much around technology you essentially get a degree in IT here and there are still people willing to go out of their way to help you.

Cons

The companies base is really low. They tend to add 30% growth on top of the performance you did the year before which makes some sense, but if many of the business you did is not repeatable like capital expenditures, just assume you have to work twice as hard the next year make as much money since all the new business you drive will go into just hitting plan. You need to make a lot of relationships with Vendors who won't exactly pay you out on renewal time either since their strategy is always for new logos which goes against you even harder in the next year once that is in your plan. Services isn't exactly Softchoice's best practice, yet they push that onto your plan and keep you from promotions if you don't hit it. They don't have the best pricing and in sales you have no control over that portion of your plan or who's supporting the deals so it's really luck or your customer doesn't price shop if you win services deals, since I've tended to loose 13/13 of my services deals proposed here, so at that point I would truly put the blame on Softchoice for lack of training and support to enable their reps to be successful in that category.

Explore other reviews about Softchoice

5.0
28 May 2026
Recommend
CEO approval
Business outlook

Pros

Great company culture and great place to work.

Cons

None that I can think of.

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Softchoice Response
3w
Thanks for your review and for recognizing our excellent culture! We're thrilled you've had a positive experience on our team.
3.0
9 June 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Challenging and interesting work. The potential is there.

Cons

Management does not listen and executives are fed bad information to action on. Director and VP level folks control the narrative and make bad decision after bad decision

1
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Softchoice Response
4d
Thank you for taking the time to share your feedback. We understand how important clear decision-making, alignment and communication are, and we’re sorry to hear this has been your experience. We appreciate your openness. Input from team members at all levels is essential to how we improve and grow, and we encourage you to connect with your leader or HRBP to further discuss your concerns.
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