Pros
I loved the team I worked with. Excellent teams on the hearing clinic side. Very exciting hearing aid research and development. Customers had overall positive things to say about our hearing clinics. Phonak and AudioNova offer valuable hearing instrument products. (Hearing aids, cochlear implants, and accessories).
Cons
Our entire department got laid off after only one year of being a department. Sonova is a global company. We collaborated with a team in Berlin. Comparatively, our marketing investment and resources seemed inadequate. We did not have a market research budget, budget for new tools, and communication was siloed across global marketing, U.S. marketing, and U.S. lead generation teams. It made it difficult to align marketing strategy, and difficult to understand if tests were working because the marketing funnel was siloed.