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Spirits Platform

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Ineffective sales management - Sales Spirits Platform Employee Review

2.0
3 Nov 2025
Recommend
CEO approval
Business outlook

Pros

Great brands and Diversified portfolio

Cons

Politics within sales team and no national overview to how it's managed

Explore other reviews about Spirits Platform

1.0
27 Oct 2025
Recommend
CEO approval
Business outlook

Pros

Some good brands and products

Cons

Same people going in circles, can’t make a decision - no forward thinking or strategic approach. Have been successful due to brand portfolio after they were established to handle sales, marketing, and distribution for many of the brands that were previously with Beam Suntory Australia brands , already firmly embedded with retailers and consumers- backed by large international liquor brand. Seem to reward toxic behaviour and very much ‘jobs for the boys’ . Leadership has resigned then returned , no clear stewardship. Many imposters with superiority complex within middle management. Overall lack of trust and flexibility, run hierarchically. Have been on a few trips and celebrations which all for show, trying to force a culture when actions are the opposite.

2
1.0
7 Nov 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Nice brands, though this wasn’t rocket science. They were quick to form out of the restructure Beam Suntory and were in right place right time to capitalise

Cons

Shocking culture- TOXIC , no flexibility as there is an absence of trust. Leadership goes through various ‘epiphanies’ -redundancies, new roles, restructures, getting a few ‘old mates’ and ‘mates of mates’ into roles. Some recent hires questionable… The top leadership doesn’t seem to have conviction in decision making has to consult with many internal and external stakeholders before deciding. In other cases (when suited) decisions are made swiftly and without consultation, just arrogance, power trips and ignorance. Definitely a fear culture and ‘favourites’ are rewarded. The fear culture drives insecurity and paranoia, resulting in poor behaviours constantly unleashed by all levels of team members as they are afraid to go against the grain or express an opinion. A true boys club and I’m male! Unfortunately HR department has zero influence and merely executes what they are told- this has been saga for years with previous HR team members and current.

1
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