An attempt at a balanced review - Sales Engineer Sweetwater Employee Review

3.0
27 Apr 2022
Recommend
CEO approval
Business outlook

Pros

Too many reviews here are either over-exaggerated rantings by folks who are jaded or oversimplified reviews that are probably encouraged by the marketing department to paint a picture that is unrealistically positive. The reality is never that black and white. Sweetwater is definitely not a horrible place to work, but it’s naive to not point out the obvious shortcomings to prospective interviewees. The earning potential is the biggest “pro” and frankly the reason that most guys on the floor have stuck around as long as they have. Uncapped commissions means that there is no real limit to how much you can earn. The first couple years are hard, but the average time to earn $75k+ is shorter than ever before. If you’re willing to come in, sharpen your technical chops and learn our systems, and put in the time… you could be looking at a six-figure income within 2-3 years. You will also work alongside really, really, really cool people. It’s inspiring to come into an office where some of the highest paid salespeople in our industry sit down the aisle from you. They have literally paid for the growth you see the company enjoying now. There’s a wealth of experience and knowledge that you can tap into any time. I list the campus itself in the “pros” column too. It’s a pretty cool building, featuring our own in-house diner, doctor and nurse, spa, and salon. We also boast the largest retail showroom in the MI retail industry. The ability to take a customer on a tour and show off all the neat amenities we have is pretty special and it secures our position as the biggest presence in the industry.

Cons

Sadly, just about everything else relating to the way the sales department is run belongs in the “cons” list. Our scheduling is a nightmare. There are Senior Sales Engineers running businesses that generate $3-5 million a year in sales working the late-night “customer service rep” shifts answering calls about missing packages and payment issues until 10pm. There’s a weird rotation that everyone participates in, virtually regardless of tenure, that assigns weekend shifts (sometimes Saturday, sometimes Sunday). More established Sales Engineers regularly “sell” these shifts for a price to younger guys. It’s a pathetic situation for a billion-dollar company and honestly something we should be ashamed of. (For years there’s been one person in charge of scheduling nearly 700 peoples’ weekly shifts, which is itself one of the main reasons for this convoluted and barely functioning system.) Only recently has upper management even been willing to admit that there’s a problem with scheduling. Apparently a group of senior sales guys had been invited to brainstorm new ideas with a few managers last year and they had created a proposal for a block schedule, but it was shot down for reasons that have never been disclosed publicly and we’re stuck with the same dysfunctional schedule. The biggest grumble lately has been the change to the pay structure. What used to be a fairly simple commission structure has now turned into a complicated payout system based on an algorithm that is looking at some pretty arbitrary metrics. Anyone who has actually does the job will tell you that they don’t really make sense. Others have already written about the lack of diversity here, and I must agree. You’ll get the standard canned response from our Chief People Officer about how many organizations we partner with that promote women in music and people of color in music. These are great for PR, but don’t let that fool you. Anyone that isn’t straight, White, Christian, cisgender, and male is in an overwhelming minority at Sweetwater. If a diverse workplace is important to you, this is not the place for you. (I saw a comment from our CPO on another review where he mentions us hiring 2.5 times more women in 2021 than in 2020. That’s laughable. Hiring 5 women instead of 2 in sales is a growth factor of 2.5x, but I’m not sure that’s something we should be proud of quite yet when the numbers are still so comically low.) There is also an active fight AGAINST the concept of working from home. Most of us would agree that there are benefits to coming in to the office (especially given the perks the campus offers listed above), but managers throw a tantrum anytime the remote work conversation comes up. The claim is that a job based on phone and email sales “just can’t be done” outside the building. Despite the COVID-19 lockdown proving that the job could be done from home just fine (where our sales kept growing and breaking records, by the way), there’s still complete inflexibility shown regarding remote work. It’s baffling. Overall, the outlook for the sales management team is pretty bleak. We work for disconnected bosses who don’t understand what we do and for the most part don’t show any desire to learn. Trying to offer helpful feedback or speak up against policies that obviously aren’t working gets one labeled as toxic and every opinion one shares after that is invalidated based on ad hominem attacks. There isn’t a single policy that actually HELPS Sales Engineers implemented in the last 6 years. Instead, we have been forced to work longer hours while our pay has been reduced with no actual leadership from above to guide us, in the middle of a pandemic when we were forced to return to the office way sooner than it was safe, with no way to work remotely. TLDR: if you want to work for a company where you can put your head down and work long hours to make bank quickly despite toxic people trying to micromanage you, Sweetwater is great. If you’re looking for strong and positive leadership, a healthy work environment, upwards mobility, flexibility to work offsite or set your own hours… don’t bother. Sweetwater will have to adapt eventually, but unfortunately the key decision makers in sales are still a few years from retiring.

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Sweetwater Response
4y
Thanks for offering your thoughts here. If you and I haven't spoken before, I welcome you to reach out so we could directly talk through some of these concerns you've shared. I know our Chief Sales Officer would be very happy to talk with you also (despite the possibility that you may think otherwise). There is more context and careful consideration that has gone into many of the items you reference here than you may realize but I believe that reaching out for some conversation could be helpful. I certainly wouldn't consider anything like this to be "toxic". To address some of your diversity critiques, I'll reshare a portion of what I recently posted to another review: "Female representation - Across Sweetwater, we hired 346 females last year. 75 females earned promotions. We still have more work to do on the sales floor for sure but, as I've shared in some other posts, the challenge with these positions isn't unique to Sweetwater - it's unfortunately industry-wide. That's why we're huge supporters and active partners with organizations like Women's Audio Mission, Beats by Girlz, NAMM's Smart Women in Music initiative, and others. We're working hard on this issue. We're putting real money and time into it. Our 2 lead sales engineer recruiters are both females and they are focused on this as well.......last year we hired 20 females onto the sales floor - our highest level ever." If you have ideas about how we could do something more than what we're doing on the diversity front, I'd welcome that input. Or if you'd prefer not to speak with me, you could reach out to our VP of Employee Wellbeing, Kristal Walker, who is the point person on our Diversity & Inclusion initiatives. She has a deep background in this area and could share even more about what we're doing than what I've shared here. It would actually be really helpful if you'd be willing to turn your interest and concerns in this area into working with us in our efforts to make things even better. I wish you nothing but the best in your continued work at Sweetwater. Feel free to let me know if I can be helpful to you. - Jeff Ostermann, Chief People Officer

Explore other reviews about Sweetwater

5.0
19 June 2026
Recommend
CEO approval
Business outlook

Pros

-Structure for private lessons -Create your own hours -Pool for new students -Food discount -Benefits

Cons

-I personally did not have problems

4.0
5 June 2026
Recommend
CEO approval
Business outlook

Pros

If sales and music are your drives, Sweetwater is as good as it gets. Management in my experience has been very supportive and development-oriented, creating a positive culture around the company. They have a fantastic training program (albeit intense) that trains on both products and sales methods, so even if you're lacking experience in a given category there's plenty of coaching and training to get you ready for the role. Over time, the position can also be quite lucrative which compliments Fort Wayne's low cost of living well. They also offer relocation assistance since all positions are on-site, and a great benefits package. I've been fortunate to become great friends with many of my coworkers and honestly some days don't even feel like work. Ultimately, with this job you get what you put in, and making a solid living to geek out over music gear all day is a pretty sweet gig.

Cons

The job is very demanding - it's a fully commission sales job that revolves around constant customer outreach via call, text, and email. This means starting out is tough financially, and days are usually long. Try to have a savings cushion before you start, especially if you're moving from another city/state. You also work nights, holidays, and rotate through weekend shifts which won't be new for those who have worked retail before, but it's still a tough adjustment. Starting out I struggled from a social aspect as well. Fort Wayne is a cool city, but it's no LA, NY, or Chicago. Long hours at work make going out and making friends or getting involved in community groups/organizations difficult.

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