Pros
The mission of supporting dementia patients and expanding access to care is compelling and, in theory, fills an important gap in the market.
Cons
My experience was defined by a lack of effective leadership, inconsistent direction, and concerns around transparency. There were repeated instances where expectations, processes, and messages shifted without clear alignment, creating confusion both internally and externally. Decision-making at the corporate level often lacked clarity and follow through, which made it difficult to execute effectively or build trust with partners. There was also a disconnect between what was communicated and what was operationally supported, leading to challenges in delivering on commitments. Overall, the environment made it difficult to succeed due to limited structure, unclear accountability, and concerns around consistency in leadership approach.