SALES-DON'T STOP! Run As Fast As You Can..... - Senior Account Executive Vericast Employee Review

1.0
21 July 2016
Recommend
CEO approval
Business outlook

Pros

Great analytics and proprietary targeting programs. good portfolio of products. Benefits and PTO pretty good if you've been there a while. Lots of good talented people working there.

Cons

The targeting programs are great however they are geared to small local accounts- fast food, local home improvement, furniture, etc. You have a territory and you can't stray out of it if you get lucky and come across a decent prospect that's outside it which is rare. The majority of the"meatier" business is already called for b/w the tenured reps and national accounts so you're stuck with what's left over which you spend your life cold calling. Agencies are very familiar with Valassis and have little interest in shared mail anymore. Company has been struggling with digital for quite a while now and has never really got a foothold in it. Now every company out there has digital so competition is fierce. Management has been pressuring to sell digital with every client. Reps are micro managed to astounding levels!. Forecasts, projections, meetings, conference calls, sales force.com, reviews. You're treated like an entry level rep. Back in the Advo days it wasn't a bad company to work for. Then Valassis (the evil empire) took over and everything changed. Now Harland Clarke owns it; no one wants to get up in the morning and go to work. The passion is GONE and there are layoffs and talented people leaving everywhere. Upper management is clueless. Look at all the sales reviews here. They're all -almost identical to this one.Does that tell you something??

Explore other reviews about Vericast

5.0
27 Feb 2026
Recommend
CEO approval
Business outlook

Pros

This is a great place to grow your career. I've moved multiple times in the company, with a pay increase every time and a more engaging role every time. Benefits are nice.

Cons

There seems to be a disconnect sometimes between the different management tiers, higher ups to plant managers to shift managers and vice versa. It also appears to be slimming down quite a bit on work.

2.0
16 Mar 2026
Recommend
CEO approval
Business outlook

Pros

Working with large financial in situations

Cons

Unless you have prior relationships never going to succeed

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