Business model, structure, management, experience, pay and more. From the onset, the experience was horrific. The CEO told me I'll be working with a large team - there were no other colleague apart from him. He said we could hybrid work but in reality forced me into the office every day even on days he wouldn't go. He would disappear for days at a time due to the most bizarre reason and leave me to continue with business as usual although I was a junior. He was caught in a cycle of hiring a new employee and firing them within a week or two if they expressed a concern. I could go on and on but please, save yourself the drama and stress of dealing with a business built on lies, dishonesty and manipulation.