The Good, The Bad, The Ugly (Truth) - Anonymous employee Zindigo Employee Review

1.0
30 Aug 2016
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The only reason to work here is the pay. Michael Bereck (CEO) tends to start negotiations on the very high side, especially if he feels you have skills that will push his baby further along (yes man). But know going in that this is NOT a long term gig. Just use it if you are really strapped for cash. Use it like Michael will use you (until you don't agree with him anymore or question his ancient ideas-then you're history anyway). Office is in a nice location by a marina. There's a gourmet deli and a couple restaurants downstairs.

Cons

Let's be real folks. Zindigo is simply an affiliate based model. Recruit affiliates, pay them a commission to drive traffic and sales and hope it works out. Not revolutionary, not unique. You can call them "Ambassadors" as much as you want, but you're still simply basing your entire revenue model on having other people "maybe" send you traffic. This means that as soon as investors wise up to the fact that Zindigo cannot generate revenue on its own, well, you do the math...because Michael won't. Oh, but wait, you say! We enable stores on blogs, on Facebook even! Really? Yawn. Shopify has enabled tens of thousands of people to replicate their stores onto facebook with two clicks. Unlimited niches. Again, not unique. Ok, so your affiliate business model is from 2002. Fine. At least you're going to recruit affiliates that know how to drive traffic, right? Like SEO guys, media buy experts, and hard core affiliate/marketing "geeks"? WRONG! The CEO has stated (I'm paraphrasing), "I don't want geeks advertising Zindigo, I want the fashion bloggers, people that will look good on TV and interviews". Really. So you don't want to cater to the people who can actually drive you proactive traffic? You base your business model on affiliate traffic but you don't educate yourself (or listen to others) on who good affiliates are and what it takes to attract them? And affiliates can't embed pixels on confirmation pages so they can at least gauge their ad spend to commission ratio, or optimize their own media buys? Ok. Oh, there's more you say? You don't want to pay commissions by check, wire or PayPal? You only want to pay affiliates via a Zindigo Debit MasterCard? You won't just send affiliates cash? Ok...lets see if that works...you've been doing it this way since 2012 so I'm sure it'll take off soon. In reality, when you login to the affiliate backend you'll find very little in the way of ad creatives of any use. No iab standard banner sizes. No compelling copy. Nothing that doesn't look like it was made in 2002. You see, Michael's other "great idea" is that affiliates will want to spam their own social media. He preaches that "millions of people" will post Zindigo links on their Pinterest, FB personal and fan pages, upload their own email lists (wtf!?) to Zindigo so Zindigo can spam them for you (instead of just providing email creatives), post shout outs on their personal Instagram, etc, etc. This company is like some big insane pet project designed to keep people busy. The last "press coverage" was in 2012. Because this idea is so done. Over. Lame. I know, I know, Michael Bereck says "I invented ecommerce". Ok. So prove that you understand it. Sell something. Besides smoke to investors I mean. Yes, you are required to come into work every other Saturday for 3 hours (wtf?). Because "it's a startup". Since 2012. Like the Zindigo site says "we're in beta". Yep. In beta since 2012. Now onto the positive reviews of "employees". All fake. 100%. You can see it in the wording. Each praising management. Each blaming "disgruntled former employees". At least break up the pattern Michael. You've gotta mix it up when you write your own reviews.

avatar
Zindigo Response
9y
People who read this should realize it was written by an unethical, mean spirited person intending to hurt the company, even goes as far as encouraging others to “use” the company if they are strapped for cash. Some employees were let go because of lack of productivity and inability to follow the company strategy. We have shipped over 10,000 orders so we are obviously doing something right.

Explore other reviews about Zindigo

5.0
6 Jan 2017
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I must say that working at Zindigo has opened up many doors for me because what I earned in experience was a gold mine. I started out as a digital marketer but then morphed into a designer as well as a marketer. There were opportunities to do projects that I was more interested in and my creativity flourished. Working at a start-up environment will always have that benefit. This one in particular was varied in its needs and as long as you have the skill set and are always pushing yourself to learn more, upper management noticed that.

Cons

The schedule and hours can be very demanding and stressful, but that is to be expected with a small start-up.You will literally always find that with smaller companies with smaller staff.

1.0
2 Sept 2015
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The compensation is fairly good for the area.

Cons

For a web-based startup, it amazes me how little everyone in charge knows about the industry. The way the owners run the company is very much akin to how people who have never worked in a restaurant, suddenly decide they have the "know-how" to open up a restaurant. Working at Zindigo is a lot like working in a echo chamber, except it's only the CEO's voice being heard. In the brief time I was employed at Zindigo, I have seen a "firing rate" of one person per month. What's even worse than the turn-over rate is the CEO's ideology in regard to the hiring process. He ardently believes that if you have little to no background experience in your field that you can be taught how to effectively do your job, which in the tech world is a joke of a belief. It should be conceivable that as the owners of a web-based company you would entertain the ideas and opinions of those that you hire to improve your software, right? Unfortunately, this is not the case at Zindigo. If you have an opinion that dissents from the owner's own, prepare to be belittled to the point of absurdity. My advice, pass this place up it won't help you in your career. I never saw one person who quit voluntarily who could use Zindigo as a reference. The CEO talks disgracefully about everyone that works there (and those that have departed), while making threats to those he sees as beneath him.

12
avatar
Zindigo Response
10y
All the negative reviews were written within a few weeks because a few people conspired. None of these comments are true so I can't address them. A start-up is not for everyone and if someone does not fit it is really sad they would lower themselves to twist facts and write untrue things on a respected review site like Glassdoor.
See reviews by: Helpful|Rating|Date|All