1 Apr 2025
commercetools Response
1yLayoffs naturally create uncertainty, frustration, and even anger — emotions we fully recognize and don’t dismiss. But it’s also important to lead with facts.
Our recent workforce reduction was not driven by client losses. In fact, our customer retention remains strong, and we continue to work with some of the world’s leading enterprises. What has become more difficult — across the entire B2B SaaS industry — is winning new business in a slow and cautious market. This is not unique to commercetools, and the industry-wide nature of these challenges is evident in both competitor layoffs and public earnings reports.
We’ve always been open about our ambition. In some years, that ambition has fueled incredible momentum. In others, market conditions have made it harder to grow at the pace we’ve aimed for. That’s a tough reality, but it is also the truth.
Lastly, while comparisons are inevitable, it's important to clarify that companies mentioned in this review operate with very different business models, customer types, and organizational structures. commercetools has always focused on the enterprise segment, and drawing one-to-one comparisons with companies that serve entirely different markets and operate on a different scale doesn't reflect the full picture.
We remain committed to building a sustainable business and continuing to support our people and our customers through whatever market conditions lie ahead.