5y
Thank you for your candor. While we appreciate your perspective, Enthuse Marketing Group and Inspira Marketing Group are, in fact, completely separate companies and entities. At Enthuse, we extremely proud of our heritage as a purpose-driven women-owned experiential marketing consultancy dedicated to employing new ways to drive growth for emerging hospitality brands. We are also proud of our partnership with Inspira and those journeys we have taken together.
Further, we understand the frustration surrounding the unavoidable layoffs due to the economic impact of COVID-19. Although we moved quickly to try to retain as many jobs as possible for as long as we could, economic realities for both our agency and our clients forced us to make difficult decisions and reduce our workforce. We worked hard to inform employees of these decisions in a timely and transparent manner and deeply regret that more jobs could not be saved.
It can be tempting to ascribe negative intent to the decisions that had to be made, to look for someone or something to blame. That is understandable in an indescribably difficult time. But there were no ill intentions here: as circumstances were changing on a daily basis, we were moving quickly to do what was best for our employees, our clients, and our viability as an agency. Unfortunately, there were no easy answers.