Flame PR Reviews

2.4

49% would recommend to a friend

(20 total reviews)

Kully Dhadda

49% approve of CEO

50% positive business outlook

Flame PR has an employee rating of 2.4 out of 5 stars, based on 20 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Flame PR employee rating is 35% below average for employers within the Media and communication industry (3.7 stars).

Reviews by job title

20 reviews
1.0
30 Apr 2024

Aoid like the plague!

Recommend
CEO approval
Business outlook

Pros

I briefly worked at Flame PR recently, sitting on the board of directors as a member of the senior leadership team. For PR professionals with over a year’s worth of agency experience, avoid this company like the plague, their reputation in the industry is abysmal. According to EVERY top city recruiter Sterling Media, Chase PR and Flame PR are the 3 worst London PR agencies for staff turnover and client churn. Quite simply it was the worst experience I’ve ever had in my working career; all seasoned PRs begin interviewing elsewhere within 2 weeks of staring at Flame PR. Very misleading looking at the Flame PR website, all senior personnel (except for 1) have left. Nearly all have also removed Flame PR from their LinkedIn, as have I Nice Central London office, 10 mins walk either from Old Street, or the Barbican tube stations

Cons

Owners- The owners are a husband-and-wife team. The Managing Director, Kully Dhadda likes to boast that one of the company’s key tenets is ‘transparency’, however in reality there are no basic processes for client servicing (no client facing documents, no media lists, opaque pricing structures etc.). Kully’s directives always contradict each other, usually in the same day, leading to confusion and despair. Kully husband, David Barr, is utterly useless and passive. With nothing to do he wastes time coming up with needless new graphs to explain the agency’s hierarchy or ‘processes. High churn- Employee contracts are written so you are on probation in perpetuity, meaning you are only on one week’s notice, basically forever. Putting it into perspective, probationary periods for 99% of UK companies are around 3 months. Job insecurity will constantly be on your mind and demonstrates Kully and David’s toxic ‘churn and burn’ mentality. Non-existent corporate culture beyond frequent smoking breaks for team members that smoke, as well as continuous drama and tears from junior employees scared to voice opinions. Team and training opportunities- Zero. One Account Executive had been there for over 18 months and still didn’t know what a forward feature is. All attempts to correct this were undermined by Kully, who believes forward features ‘aren’t really that important’ in B2B PR. Time- although your contract states 40 hours a working week, you are expected to be in the office at 8am with working hours ending whenever Kully decides to finish. Due to her scattershot approach and diabolical time management, 9pm finishes are standard. While your contract provides you with an hour for lunch, in reality you are expected to have ate and be back at your desk within 20 mins. Meaningless meetings- with no clear chain of command or up to date campaign documents, you will be forced to waste time in endless meetings with team members just for simple progress updates. Any attempts to reform and streamline this approach will be angrily stifled by the owners.

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Flame PR Response
7mo
We’re disappointed to read that your experience with us was not a positive one and regret that it left such strong feelings. This is never the outcome we want for anyone who joins or leaves the business. We understand that working styles and expectations can differ, particularly in a fast-paced agency environment – where pressures of delivering quality work in a timely manner are ever-present. Nonetheless, we continue to focus on strengthening our internal processes, communication, and collaborative culture to ensure clarity, flexibility, and a positive experience for our team. A six-month probation period is standard across the PR industry. We also fast-track staff whose performance demonstrates strong capability and thorough understanding of the company’s client work, confirming their long-term place within the team. Probation serves as an opportunity for both the company and the employee to ensure the role is a good fit, while allowing flexibility with a week’s notice period if either party decides to move on. We recognise the importance of work-life balance and strive to ensure our people can work regular hours, rest, and recharge, enabling them to enjoy their time at work AND perform at their best to deliver high-quality results. While there are occasions when additional effort is required to meet client needs, this is not an ongoing expectation. We automatically provide time off in lieu for any additional hours worked, to recognise our team’s dedication and support their wellbeing, as well as maintain fairness. We are delighted that many team members have used their accrued time for a fun day out or for something they have been meaning to do, allowing them to enjoy a well-earned break without using their annual leave, and showing our appreciation for their hard work. With the dedication, support, and professionalism of our team, we’re proud of the long-term client relationships we’ve built together. We welcome all feedback that helps us refine how we operate and continue improving the way we support both our people and our clients.
1.0
2 Sept 2025
Recommend
CEO approval
Business outlook

Pros

The team at the time - apart from they were all pushed out of the business within a year

Cons

This is by far the most toxic, horrendous and awful place to work I have ever experienced. When I first joined the business, I was warned about the toxic culture and the bullying nature of the CEO by multiple recruiters - as well as the employees that were there at the time but were all exiting the business. When I first started, everyone was leaving/had left which I found odd but I was assured the CEO was retiring and stepping down. In fact, an entire leadership team was hired to change things up only for her not to listen to their advice but undermine, control and seem to get a kick out of uprooting everyone - then criticise everyone around her but herself - and then push everyone out of the business....(Unless of course you're a fan of the BBC and only secured BBC coverage... so naturally she didn't like any one). I read the reviews when I was interviewing, and I dismissed them because I didn't think them possible for a business in this day and age. But my god. To anyone looking to join this business, please don't - for your own mental health. You will kick yourself 6 months down the line when you realise everything everyone said on Glassdoor is 100% accurate. It is a truly, truly horrendous place to work and when you feel like you are going absolutely insane, doubting your ability, a shell of your former self - you will revisit these posts and realise - it's not actually me - it is just history repeating itself. It's time for the CEO to truly look inwards and do more than just reflect - but question their ability to lead, inspire people, treat people with basic respect ... and whether they themselves are actually the problem? Or is it really the case that absolutely everyone they employ is the issue? To anyone going through this - know it is not you, you are not alone, and it is the impact of a bullying work culture that has never changed - and I don't think ever will.

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Flame PR Response
7mo
We’re genuinely sorry to read that this was your experience and that you felt this way during your time with us. We take all feedback seriously, and your comments have been shared and discussed at leadership level as well as amongst our current team. Against a backdrop of over 21 years of successful trading, the past year has been one of significant change and reflection for the company, brought on by significant directorial and team performance issues. We’ve recognised areas where improvements were needed and have taken steps to ensure that all team members feel respected, supported, and valued, while also helping them to complete work to the highest of their ability. This includes strengthening leadership practices, work ethic sort for in recruitment, improving communication, and ensuring that every employee has access to a positive and nurturing work environment. We appreciate you taking the time to share your perspective – feedback like this plays a vital role in helping us continue to evolve. More than anything, we don’t want anyone who works here and leaves us to feel badly about the time they have spent here. While it’s disappointing to hear that your experience wasn’t a positive one, we ensure the company’s growing culture is one that creates an openness with leadership and allows all team members to feel heard, proud of the work they do here, and able to grow with a positive and clear career development plan in place.
1.0
12 June 2025
Recommend
CEO approval
Business outlook

Pros

Good socials and decent client base

Cons

There needs to be more training and development. Management aren’t supportive or considerate. There’s a very toxic work culture that’s problematic and unkind.

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Flame PR Response
7mo
Thank you for taking the time to share your perspective. We’re pleased you enjoyed aspects such as the team and client base, and we welcome your comments about areas for improvement. We’re sorry to hear that your experience didn’t reflect the supportive and positive environment we strive to create. Indeed training, development, and supportive management are definitely important elements of running a successful company. There is always room for improvement, and we’ve taken steps to strengthen these areas through enhancing the frequency of our training, encouraging clearer and open communication, and a greater focus on creating a respectful workplace culture. Your feedback has helped shape ongoing initiatives to strengthen these areas, and we remain committed to ensuring that every team member feels valued, supported, and able to grow both personally and professionally, and so that staff feel they have a voice – no matter their seniority level – enjoy their work and are supported in their personal and professional development.
Viewing 1 - 3 of 20 Reviews

Glassdoor has 23 Flame PR reviews submitted anonymously by Flame PR employees. Read employee reviews and ratings on Glassdoor to decide if Flame PR is right for you.