Frameplay Reviews

Management are qualified on paper, with no idea in practice how to turn the business around and generate revenue. Endless deployment of management strategies that are entirely unrelated to revenue generation, product quality or cost control, results in endless turnover cycles, more cost, less product and a management pantomime that serves only to placate the board through to the next quarter or investment round. C suite and senior management hires appear mostly people who have been a part of a successful thing, but never directly responsible for the success, with no understanding of how to replicate similar results in another business. This business feels like it has more C suite staff than a public company. Absurd sales projections underpin growth projections that are an absolute fantasy, then sales is blamed for execution, sales is turned over, rinse and repeat with a brand update. Obviously "sell more" isn't really a strategy you need half a dozen C level staff to come up with. Everyone knows management has no idea what they are doing, the problem here is that if the company fails, management will walk on equity buy outs after investment rounds and staff will walk on a single pay check. The manager to staff ratio on head count and salary is absurd, it's really just a vehicle for paper players to milk investors on the back of a product that does decent enough volume, making money here should be relatively straight forward. The key issue here is that all of management look down on games and gamers (the core audience for ad impressions) as something to be milked, mostly coming from media buying side of the commercial landscape. Most of the staff and all of the management working on the product have never designed advertising campaigns at ad agencies, don't develop games and don't play games, resulting in a product team that has no understanding of any audience category they are servicing or selling in to, only the media buying middle, from which none of the value is generated, in supply or demand. As a result, the company has a long history of turning over significant percentages of staff every few years due to poor strategy and shallow understanding of the product vertical, resulting in most of domain knowledge and insight being lost. Taking a job here would only be suitable if gapping between other roles, or if you needed work experience.

Too quick to leap to new ideas at the expense of work that has already been completed. It's awesome and exciting to pivot, but care needs to taken to get value out of work that is already completed. Ongoing high turnover across the company caused ongoing loss of domain, business, product knowledge. Can't work out the right rate of growth. Track record of overdeveloping the team structures. Transitioned from flat-ish to very structured