2.0
4 Apr 2018
Recommend
CEO approval
Business outlook
Pros
Speed, immediate decision making. Market research, digital, creative, production and post production inhouse departments so communication could be implemented in a very short period of time. Genomma has the capacity to generate and test daily communication campaigns and get directly to the consumer with the right message
Cons
Lack of long-term vision so it is complicated to plan projects that allow future business sustainability, such as innovation of products that can generate independent growth to the base business
