"Avoid This Company at All Costs — A Toxic Culture Led by Incompetence and Self-Interest"
Pros
The East Coast businesses (acquired by Geniux mid 2024) used to have a strong foundation, loyal customer base, and highly skilled staff who genuinely cared about their work and the clients. There was a real sense of pride in these regional teams, and they played a key role in the company's success. Unfortunately, any remaining pros have been wiped out by mismanagement at the top since this acquisition. The people on the ground (East Coast) are hardworking and dedicated (but they are set up to fail)
Cons
This company is currently in serious decline, driven by incompetent leadership and reckless decision-making. The so-called "leadership" is more concerned with ego-driven power plays than the success of the business or the well-being of its employees. The CEO is running a destructive dictatorship. He operates with misguided overconfidence and zero accountability, overriding experienced staff, dismissing concerns, and dismantling core functions of the business. Despite repeated warnings from staff at all levels, leadership refuses to listen. Advice from experienced professionals is consistently ignored, dismissed, or overridden in favour of destructive decisions that have left the business in tatters. East Coast teams have been stripped of their core strengths. Operations are completely exposed to failure. Key staff have been terminated in a rude, unprofessional manner, often by email. Remaining staff are overloaded, frustrated and demoralised. The admin team (based in Perth) runs everything — poorly. They ignore queries, fail to process basic tasks like supplier payments, and lack accountability. Meanwhile, East Coast staff are expected to cover for these failures, wasting their time on basic admin instead of driving business outcomes. The culture is toxic, and the business is being actively destroyed from the top down. Leadership is completely out of touch with reality, behaving as if they’re still running a small business, oblivious to the legal, financial, and operational risks they are creating. The constant dysfunction and mismanagement make it impossible to do your job effectively. The CEO’s leadership is the single biggest threat to this company's future. Since taking over the East Coast operations, his reckless decisions have completely dismantled these businesses, stripping them of their core strengths and leaving them on the verge of collapse. He claims to be making the "hard calls," but his actions reflect arrogance, overconfidence, and a dangerous lack of understanding of what makes these businesses work. Key staff have resigned due to his poor leadership, or been forced out in "restructures" and more resignations are ongoing. This mass exodus of talent is crippling the business, and it’s clear that staff have absolutely no faith in his leadership or the company's direction. What’s worse is that this could have been avoided. Employees tried to raise concerns and offer solutions, but the CEO repeatedly ignored their advice. He continues to override everyone, even after repeatedly making public commitments that he wouldn’t “break anything else.” He has clearly proven time and time again that he is a liar and cannot be trusted. His leadership style can only be described as a dictatorship. He’s focused on maintaining control at all costs, regardless of the damage he's doing to the business. The East Coast operations are now set up to fail, and it’s impossible to succeed under these conditions. The CEO seems completely oblivious to the long-term impact of his decisions. Morale across the company is at an all-time low. Staff aren’t just unhappy—they’re hopeless. The CEO’s refusal to listen and his negligent leadership have created a culture of frustration and disillusionment. People are exhausted from battling against his poor decisions and are choosing to leave. This is no longer a case of poor leadership—it’s complete negligence. The CEO’s actions have destroyed the East Coast businesses, alienated loyal staff and customers, and put the company’s future in jeopardy. Unless there’s a significant change at the top, this company will continue to spiral downward. The company is haemorrhaging valuable talent, and it's only a matter of time before more staff leave or the business collapses altogether. If you're considering joining, think twice. You're likely walking into a disaster waiting to happen. Toxic leadership No accountability Incompetent admin team Unprofessional treatment of employees Extremely poor communication
