Pros
Genuinely interesting use case, and a rare Melbourne-based young tech start-up.
Cons
Absolute amateur hour engineering culture, caused directly by absolutely amateur leadership from the CEO, CTO, Head of Engineering, and Chief Architect. You succeed in Engineering at Heidi by having these people like you (yes, the CEO too). These people don't like you if you dare to venture an opinion they disagree with. I personally watched multiple good people get let go because they copped the blame for issues in a project that leadership pushed them to complete under a ridiculous timeline, without paying heed to their concerns along the way. "Hire fast, fire fast" and "The most important thing is to win" are just some manifestations of a top-down culture that is desperate to showcase victories to investors and avoid any responsibility for failures they've caused. That this is the case in a health tech start-up is, frankly, horrifying. Users of their service have every right to be concerned about how they handle your medical data. That said, there are lots of genuinely lovely and intelligent people on the ground in Engineering, and at all levels in other departments. Heidi has the potential to be great, if only it can grow up.
