Not as "feminist" as they claim. Working here will traumatise you.
Pros
A very supportive company culture among the employees. Highly effective and driven in what they do. Strong solidarity under difficult management. There are great professional relationships to be found in this team. Interesting brand voice. Company is making a positive impact in some women's lives. Sometimes willing to accomodate difficult personal life circumstances. You get to learn a lot of valuable skills.
Cons
High turn-over rate of staff. Next to no HR department. CEO is highly unprofessional in the way she speaks to staff and does not respect the work-life balance of her employees as she demands more than can be done in a reasonable work week. This ultimately sabotages the productivity of the employees. CEO is constantly disrupting workflow with ever-shifting priorities without properly explaining or justifying her decisions to the staff. CEO displays lovebombing, gaslighting, hoovering, breadcrumbing, and future-faking manipulation tactics. Her actions and her words do not align. Senior staff are passive observers and enablers of the CEO's behaviour. The onboarding of new staff is too often ignored as current staff are too overworked to integrate them. The insidious underlying message sent by the company's marketing department and cult-like coaching groups is that you need to have a six or seven figure income to "escape the grind" and if you aren't earning that much then it's your fault because you didn't buy their expensive courses or you're too stuck in a scarcity mindset. If a client is struggling in their curriculum, it's somehow always the client's fault. Clients are being sold a false image of the CEO's "dream life". CEO claims to have escaped the grind but to her staff she constantly complains about how hard she works every day. CEO also claims to run an ethical company and yet mistreats all her staff, sending abusive audio messages and always portraying herself as the victim. If you upset the CEO or make even the smallest mistake (or what she perceives to be a mistake or "mistreatment") then she will set you up to fail with unreasonable expectations and KPIs. The only way to get back on her good side is to work overtime until you burn yourself out. The "feminism" the company preaches is shallow, tokenistic, and hardly intersectional. Their messages of "female empowerment" always come back to "buy our courses!" rather than actually giving back to marginalised communities. Pretty much everything the other negative reviews say was congruent to my experiences and observations.
