As a startup, I completely understand the need to figure things out, but Ketryx was wildly behind the learning curve. This company is a perfect example of how to burn through talent at an impressive speed. Without a doubt, one of the most poorly managed companies I’ve experienced.
From day one, the role felt completely misrepresented. Expectations about metrics were vague, constantly shifting, and never clearly defined. There was no real onboarding, no consistent guidance, and no alignment on what success actually looked like. You’re essentially expected to figure everything out while being quietly judged against standards no one will explain to you.
What makes it worse is how performance is handled. There’s no real feedback loop, no effort to coach or develop, and no attempt to course-correct. Instead, decisions feel abrupt and impersonal—people are simply let go without warning or a meaningful conversation. No PIP, no transparency, just “you’re done.” It creates a culture where everyone is waiting for the other shoe to drop.
Turnover is extremely high, especially within sales. Watching large portions of the team disappear in a short period of time—and others leave voluntarily—tells you everything you need to know. There’s zero sense of stability or trust.
Leadership is a major part of the problem. There’s a heavy layer of micromanagement paired with a lack of actual direction, which is as frustrating as it sounds. A lot is promised—especially around incentives and performance-based earnings—but the follow-through doesn’t match the messaging. It quickly erodes any confidence in leadership. There was a lot of dishonesty that made me lose trust in leadership.
The overall environment feels tense, reactive, and unsupportive. Instead of investing in people, it feels like leadership is constantly looking for who isn’t performing “fast enough,” without ever properly setting them up in the first place.
Even basic operational details seem to fall through the cracks, which only adds to the sense of disorganization.
Bottom line: high expectations, low support, and a revolving door to match.
