If you don't generate additional clients for livewire, you will be treated drastically differently than typical employees, this an ugly method for retaining talent. They had no HR whatsoever in 2015, couldn't pay their contractors on time, and ultimately, you will seriously question what their directors do or perform daily. Losing clients such as BMO, Tangerine, or Magna, will result in an office folding. Please note that livewire hires some of their client's employees, and I'm not sure if this normal, a conflict of interest, or a kickback situation.
If you are an employee, please contact a labour lawyer if livewire cancels a contact, small companies are notorious for trying to go rogue when attempting to cancel and adjust contracts or employment. Don't waste your time on an organization that doesn't invest in you seriously, and finally, they offer next to nothing in benefits. This is in essence the culture of the company.