Start up mode, reaching for unrealistic numbers with no clear path to get there. Very little support from management. They need to ensure their staff are appreciated at all time to keep them doing their best work possible!
The management has not learnt corporate governance.
The direction it should take is never very clear. Although they say they are number-orientated, when you focus on the topic you realise that the management is just talking hot air.
The business model is a bet.
