The reason you're leading big projects are because there is no management nor matching pay for that matter. Founder does not represent the brand philosophy of female empowerment as employees are not paid equitably and the excuse of being a "small business" is often used. MICHI has great brand visibility and a strong product so employees feel compelled to care while also having a "competitive" job in the fashion industry. But in terms of structure and culture MICHI is very much stuck in the past with how the business is run and thinking that the fashion industry standard of paying employees for working long high stress hours is still ok.
Prepare to have a lot of edits and micro-managing and no direction from other "leaders" on the team because they haven't been trained nor supported in their own development.
Also do not expect to have transparent, constructive, and some times hard face-to-face conversations. Founder is awkward in preferring to be more direct about important things (pay, vacation, direction change, etc.) via email. Essentially there's no HR to mitigate/implement a more positive working culture.
** comment on "recommend to a friend"
Depends on the friend. If you know your threshold or would like to develop it, this opportunity [superficially] looks good on paper...