Going from bad to worse.
Pros
Good product, was once a good brand name in its industry, profitable niche market, had some very knowledgeable staff.
Cons
Arrogant foolhardy CEO that doesn’t understand the market and listens to nobody, slowly driving key staff away. An arogent condisending bully for CFO (fired from his former employer for similar behaviour) whos only strength is he knows how to play the owners aversion to risk, but nobody else respects, he’s lost alnost his entire accounts department team. A gready owner who restricts resources in a foolhardy attempt to maximise profits, who’s a poor judge of character. The sales team is not valued, consistently undermined, seldom support and considered fools by upper management, Resulting in a mass exodus of over 60% of good knowledgeable experienced staff in less than 24 months. Most sales staff snapped up by competition who do understand their value. Only those too old or who have been in the company too long to be able to leave will soon remain. Can the company survive? They are now losing good distributors due to lack of support. This is only going to get worse.
