Pros
The company is owned by a Swedish PE company, Roko, and practice the standard PE model - buy existing businesses on leverage, sell off assets, cut costs, increase prices. It’s hard to get it wrong. Unfortunately for Roko the senior management team at the company lack the commercial maturity to do successfully. They went on a buying spree post covid and overpaid.
Cons
5 years later, interest rates are higher, commercial property prices are lower. Nobody wants to work for PE, and they destroyed the existing client book due to higher pricing and loss of experienced staff. They are now trying to pivot to international clients which doesn’t really make sense. Why not just develop new business and build out an operations team to support that, rather than take on a pile of debt and wreck established businesses?
