- Strategic Indecision: The company has struggled for a long time to choose a clear identity. It feels constantly caught between being a scalable SaaS platform company and a hands-on, custom solutions provider. This creates a lot of internal friction, scatters focus, and makes it hard to excel at either.
- Disconnect Between Sales and Product: There is often a significant gap between the solutions sold to clients and what the core platform can actually deliver. This puts enormous pressure on delivery and engineering teams to customize and fill those gaps, leading to potential burnout and long project timelines.
- Erosion of Trust and High Turnover: A recent and poorly communicated restructuring has seriously damaged morale and trust in leadership. This has led to a noticeable number of talented and experienced colleagues choosing to leave, resulting in a significant loss of knowledge and stability.