9y
I appreciate the opportunity to respond to your feedback. Furthermore, I am grateful that you took the time to share it. As such, I’d like to take the time to respond to each of your comments.
I vividly remember reviewing our Content Plans with your department. I am not sure what the disconnect was, but I know that it was expressed multiple times that the Content Plans we draft are road maps – foundational elements upon which each member of our team is expected to build – to gain the maximum impact for our clients. It was also stressed that clear communication and analytical review were imperative for continual improvement of these plans (and further propel our clients’ success).
It’s unfortunate that our process left you feeling creatively stifled. While our team does not feel that disconnect now, I can assure you that we are committed to further enhancing and developing each of our content creators’ feelings of creativity, invention, and strategic understanding.
There is a vision for the organization. We have outlined that direction for our team. We have structured our execution plans to attain consistent, positive results for our clients. When we feel that we can achieve the desired objectives for a prospective client, we feel honored to be given the opportunity to accomplish those results for them. We always believe that we can get results for any clients we sign on. We have even received praise from our Google and Facebook partners on both the longevity and effectiveness of our client accounts. While you may have felt that some of our clients weren’t “the right move forward,” that’s still something I hope you can also be proud of. You were a part of building that. Thank you.
As a company, we have realized the importance of vetting potential employees during the hiring process. Through our journey of assessing some of our former team members and the circumstances under which they left us, we identified that we were missing some key elements in our interview strategy. We discerned the key “fit” factors that we want to focus on for our culture moving forward, including requiring all personnel to have an engaging and receptive attitude. We have learned and grown through our former challenges. We are now diligent in our recruiting efforts, and reinforce the importance of collaboration between all levels of our organization. You were also a part of building that structure; and again, I thank you.
Treating employees with respect is a cornerstone of our belief system. It is true that we subscribe to a full work week; as such, we spend quite a bit of time in our office. It is a reality of the industry and marketplace today. That’s part of the reason I have always valued opportunities to make this environment more pleasant. I have always wanted to foster relationships here that are built on mutual respect, open communication, and appreciation.
It appears that our goals did not align with your own. While that’s unfortunate, I hope that you hear me when I say: I respect you. You bring a value and talent that is unique and in demand. We would not have added you to our team if we did not feel that was the case. Just because this arrangement did not work for either of us doesn’t negate that respect. I wish for you every success and accomplishment, as well as an ideal placement for employment.
Culture is led by management but supported by a team. We’re pleased that our personnel changes have led to an exciting improvement in the daily experience of our office while also making the quality of our work that much better. It’s critical to our success to have the right people in “the right seats on the bus.” By continually reinforcing creativity and teamwork, we have only experienced positive feedback.
As I mentioned above, I fully recognize that we spend a lot of time at work. We do have high expectations, but we pay according to performance and do not like to see any employee work more than 45 hours in any given week. We have always encouraged our employees to communicate about their work loads and have always made work which is outside of the traditional hours’ arrangement voluntary (and additionally compensated). I find your comment regarding work/life balance difficult to accept on face value. I would welcome a call or email if you could elaborate – regarding this or any of your other concerns.
-
We strive to make the environment as comfortable as possible for all our employees per their individual preferences, as well as promote team building by encouraging both fun and interactive activities. I am glad that these efforts resonated with you, and assure you that while we continue to grow, we will remain committed to offering a work space that supports our staff’s efforts while also giving them the opportunity to decompress, connect, and relax.
All the best,
Jimmy Clarke
CEO
