Xnurta Reviews

3.4

48% would recommend to a friend

(10 total reviews)

Kashif Zafar

81% approve of CEO

61% positive business outlook

Reviews by job title

10 reviews
2.0
14 Feb 2025
Recommend
CEO approval
Business outlook

Pros

Cool AI Tech (At Least on Paper) – The company works on AI for ad optimization, which is interesting if you’re into that kind of thing. Fast-Growing Industry – Amazon Ads is booming, so you’ll get exposure to a lot of trends in e-commerce and digital marketing. Some Really Smart People – There are a few solid teammates who actually know their stuff, and you can learn a lot from them. Hands-On With High-Level Ad Strategies – You get to mess around with advanced ad tools and strategies that big brands use. Decent Learning Opportunities – If you take the initiative (because no one’s going to hand you anything), you can gain useful experience in the Amazon Ads space.

Cons

Clueless Leadership & No Real Direction – The CEO seems more focused on his LinkedIn presence and PR and doesn't seem to know how to actually run a product company. There’s no real vision, just constant pivots and instability. AI That’s More Hype Than Reality – They market their AI like it’s revolutionary, but in reality, it barely works without a ton of manual fixing. Worst Name Change Ever – Xmars had to rebrand to Xnurta because of a lawsuit, and the new name is awful. Nobody likes it, and it has zero recognition in the industry. Way Too Much Competition – The Amazon Ads space is getting flooded with way smarter, better-funded AI tools that are eating up market share. Amazon is the Real Boss Here – Amazon is building its own tools that will basically make Xnurta obsolete, and leadership has no real plan to deal with it. Out of Touch Leadership – Some of the key decisions happen in China and the CEO seems ot just know services, so leadership doesn’t really get the U.S. tech market or what employees here actually need.

2.0
4 Apr 2025
Recommend
CEO approval
Business outlook

Pros

1. Remote work 2. Love the clients 3. The ceo is really personable and kind. 4. A really strong sales team that's great at what they do in explaining the product at a high level.

Cons

1. Insufficient Training and Onboarding Support New employees are not provided with comprehensive training or clear resources. When constructive feedback and suggestions are shared, they are often met with resistance rather than consideration. 2. Inconsistent and Unfair Evaluation Practices There is a noticeable lack of consistency in performance evaluations. Some team members are treated unequally, with certain individuals being required to conduct product demos while others are exempt, creating an unfair dynamic. 3. Lack of Informed and Supportive Management Management appears to lack full product knowledge yet holds new employees—still in the learning phase—to unrealistic standards, often penalizing them for gaps in understanding. 4. Unrealistic Ramp-Up Expectations There is little to no grace period for new hires. The expectation is to become fully proficient in the product within the first month, regardless of complexity or lack of available training.

5.0
5 Mar 2025
Recommend
CEO approval
Business outlook

Pros

Working at Xnurta has been an incredible experience! The company truly takes care of its employees by offering fully paid medical, dental, and vision insurance, not just for employees but for their families as well. This level of support is rare and speaks volumes about how much Xnurta values its people. Beyond the benefits, the culture here is outstanding. The CEO is open, transparent, and approachable, fostering a work environment where everyone's voice is heard. There’s a real sense of collaboration across teams, and employees are genuinely friendly and supportive of each other. As a tech-forward startup, Xnurta is constantly innovating, making it an exciting place to work for anyone passionate about cutting-edge technology. If you're looking for a company that prioritizes both its people and innovation, Xnurta is the place to be!

Cons

With every startup, initiatives can be bumpy, and changes can be frequent and sudden. I think if you remain open to learning on the go, you can overcome these challenges.

Viewing 1 - 3 of 10 Reviews

Glassdoor has 11 Xnurta reviews submitted anonymously by Xnurta employees. Read employee reviews and ratings on Glassdoor to decide if Xnurta is right for you.