uSMART Group Reviews

2.5

29% would recommend to a friend

(35 total reviews)

35% positive business outlook

uSMART Group has an employee rating of 2.5 out of 5 stars, based on 35 company reviews on Glassdoor which indicates that most employees have an average working experience there.

Reviews by job title

35 reviews
1.0
6 May 2026

Good Luck

Recommend
CEO approval
Business outlook

Pros

As you can see from other comments, you can find nice colleagues here, but don’t expect to have a good superior. The local HR was helpful and always tried her best to secure benefits for the local employee team, even though the benefits were often different from the China team.

Cons

However, the HQ HR was unprofessional and would share private meeting details with other employees, which is not something HR should do, as it does not follow proper P&C practices. Your experience really depends on your superior. If you end up with a China based superior, you will understand what makes the job difficult. They tend to follow unreliable comments and unclear information, and still expect you to act on them without proper data. Most importantly, they often act as yes men, blindly following the founder's questionable advice and opinions. You should not expect them to protect you, they will push responsibility onto you and question why your work does not align with what the founder wants, even when the expectations are unreasonable. There were also concerns raised by some female employees regarding professionalism and workplace boundaries in interactions with the big boss. In certain situations, staff reportedly felt uncomfortable with requests related to appearance, attire, or content creation that they considered inappropriate for a professional work environment.

1.0
1 May 2026

Work Ideas Not Valued Here

Recommend
CEO approval
Business outlook

Pros

- Friendly and helpful colleagues. The team vibe is great, and people genuinely enjoy having lunch together. They’re also very willing to help when it comes to work. - The local HR team is approachable and willing to listen. They will try to advocate for employees (but don’t expect major or effective changes). - Fun monthly team-building activities. HR allows employees to vote on preferred activities and locations, and suggestions are taken into account. There’s also a budget for monthly team lunches.

Cons

- If you’ve read other reviews about the heavy “China Man Culture” here, YES! They're absolutely TRUE. By this, we mean you can never say no to upper management (including the boss), even when you’ve clearly explained the risks or issues. Even when your reasoning is backed by logic, you’ll be told: “You should always do what your boss tells you, no questions allowed.” You may be asked to execute strategies that are clearly problematic, but you’re expected to follow without giving opinions or pushing back. - There is a quarterly bonus, which sounds great, but don’t expect fair distribution. The China team tends to receive a higher share because management believes they contribute more (what can you debate on this?) - The most frustrating part is the constant change in direction. You can wake up to a completely new decision any day, simply because the boss decided so. Sometimes decisions are based on things like trends seen on Douyin, with no proper proposal, supporting data, or realistic planning, just intuition. - There is no systematic documentation or structured knowledge-sharing within the company. Most processes, product information, and internal terms are not properly recorded. When you have questions, you often get redirected from person to person with responses like “go ask X” or “check with Y,” which makes information flow inconsistent and inefficient. In the end, it’s still difficult to get a clear or official answer, leaving employees confused and without proper guidance. - Although the HQ is in Singapore, the company does not follow SEA marketing strategies. Instead, they assume all markets will respond to China trends. When things don’t work, the blame is often shifted to BD managers for “not working hard enough.”

5.0
28 Apr 2026

Positive and collaborative culture with supportive management

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I’ve had a great experience working at uSMART. The team culture is genuinely collaborative and friendly — it’s common for colleagues to have lunch together and exchange ideas, which makes the environment both productive and enjoyable. The office location is very convenient, and the HR team is supportive not just professionally but also in helping with day-to-day needs. There’s a good level of flexibility in working hours, which makes it easier to maintain balance. What stands out most is the company’s practical, results-driven approach. There’s very little bureaucracy, and the management team is approachable and down-to-earth. Leadership is supportive, and the boss is genuinely nice, which makes a big difference in the overall working experience. Overall, it’s a positive and dynamic place to work, especially for people who value a collaborative culture and a straightforward, execution-focused environment.

Cons

provide more welfare if possible

Viewing 1 - 3 of 35 Reviews

Glassdoor has 42 uSMART Group reviews submitted anonymously by uSMART Group employees. Read employee reviews and ratings on Glassdoor to decide if uSMART Group is right for you.