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How will hashtag#SBLVII stand out amongst other major Vegas events? Corporate hospitality experts, including GMR’s Executive Vice President of Client Consulting & Services Todd Fischer, are sharing their thoughts on how to cut through the noise.
Leave it to Las Vegas to set new standards with its first event of hashtag#SuperBowl week. Opening Night at Allegiant Stadium set an attendance record for the event, with nearly 24,000 fans celebrating the 49ers and Chiefs in their only public appearance before the game. Take a look at some of the scenes from the field, as the public got its first look at our design of the host city and stadium in partnership with the National Football League (NFL), a hashtag#GMRclient. We're kicking off our 36th Super Bowl activating alongside brands, so check back here for more sights and sounds throughout the week from Vegas.
From the Opening Match at the historic Azteca Stadium to the Final at New York/New Jersey’s MetLife Stadium, FIFA has announced the full match schedule for the FIFA World Cup 2026. Host Cities will now begin to set the stage for their matches. FIFA President, Gianni Infantino, along with comedian Kevin Hart, two-time FIFA World Cup winner Cafu, and other notable guests, announced the schedule yesterday live from Telemundo's studio in Miami. With the match schedule in hand, things are getting real, very quickly. If you were waiting for a key turning point, this is it. Is your brand ready to activate locally, nationally, or globally in what will be the greatest show on earth? Get ready for kick off with GMR FC.
Cultural fluency is at the heart of our mission to deliver purposeful partnerships for brands, and Tuesday night in Los Angeles, we worked with hashtag#GMRClient Xfinity to bring their Black Experience Channel mission and content to life through a screening and celebration of “In Our DNA: Hip House.” The original three-part docuseries examines the birth, evolution, and collision of Hip Hop and House Music, and Tuesday’s event brought out some of the biggest names in music to a red carpet premiere event that included a panel discussion about the genre featuring Executive Producer Kevin Liles and Director Whitney Clinkscales. As part of Grammys Week, the Universal Hip Hop Museum hosted our event at its special traveling exhibition space, giving this moment an even more authentic vibe. Check out Hip House and more on hashtag#BlackExperienceonXfinity and Xumo free streaming app!
For the past 50+ years, The One Club for Creativity’s One Show has crowned the best in advertising and design. This year, GMR’s Executive Creative Director Tracey Coleman Mutombo is on the One Show’s jury, judging the ‘Cultural Driver’ category. Join us in congratulating Tracey on this honor!
At GMR, we help brands form real connections and create unforgettable memories that business buyers crave. GMR’s Senior Director of Strategy Chris Lierman and Senior Research Manager Drew Senesac reveal the most important factor to consider when working with business buyers - Emotion. We’ve built a framework, Experience EQ, that allows us to understand human emotion in the experiential space and form deep, lasting relationships with brands. Let Chris and Drew show you more.
At GMR, our commitment to diversity, equity, and inclusion has always been tied to our larger vision of making unforgettable memories. We’re proud to announce the public release of our 2023 Annual DEI Year in Review. In this second external installment of our annual review, we’re highlighting our new DEI pillars: Our People, Our Work, and Our Culture. We will continue to uphold DEI as our operating system, hold ourselves accountable, and be the change we wish to see in the industry. Thank you for joining us on this journey.
How do we level up from storytelling to what we at GMR call “StoryMaking?" GMR’s Senior Creative Director Mark Gage is talking all things Experiential Media - what it is, why it’s a compelling solution for marketers, and how to get started.
Last night, Wisconsin's TITAN 100 recognized and celebrated their 2024 winners, including one of our amazing GMR StoryMakers. Join us in congratulating our Chief Legal Officer and General Counsel DeVona Wright Cottrell for being recognized as one of Wisconsin’s Titans!
