I posted my resume online to Apple's website. 4 months later I received a phone call asking if I was still interested in a job. I told him I was and we scheduled an interview. He asked me about my background with technology and my ability to communicate that to people. After the initial interview, I was called in for a second interview which was about 2 minutes long where he offered me the job. I feel a key factor in being hired was that I was passionate about the products and love showing them to people. Apple doesn't like their specialist to be the typical salesman, trying to up sell all their customers. This passion for their company isn't really something you can fake. It's obvious if you know and love their products or if you're looking for a part-time job just to get by.